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Sugar Confectionery in Morocco

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    Report

  • 22 Pages
  • July 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 63435
Sugar confectionery is sizeable in Morocco and demand is supported largely by individually-sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who often give sweets instead of change to customers, if the amount owed is minimal. However, volume growth slowed in 2023, due to a combination of the uncertain economic climate and rising health awareness.

The analyst's Sugar Confectionery in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gummies, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sugar Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUGAR CONFECTIONERY IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowdown in growth in 2023, as Moroccans shy away from “indulgent” purchases
  • Power mints benefit from their healthy positioning
  • Sugarised products continue to dominate sales
PROSPECTS AND OPPORTUNITIES
  • Decelerating growth phase ahead, thanks to ongoing economic uncertainty and consumer health concerns
  • Possible competition from healthier chocolate confectionery variants
  • Medicated confectionery will see strongest performance
CATEGORY DATA
  • Summary 1 Other Sugar Confectionery by Product Type: 2023
  • Table 1 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 2 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 6 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 8 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2018-2023
  • Table 14 Sales of Snacks by Category: Value 2018-2023
  • Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Snacks by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES