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Dried Food in Ireland

  • ID: 63449
  • January 2004
  • Region: Ireland
  • Euromonitor International
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Since their launch in Ireland in 1983, Uncle Ben’s have carved out the rice subsector in Ireland by positioning rice as an alternative to the potato. Uncle Ben’s did much to change consumer perceptions. Rice was perceived as a product that was difficult to prepare: consumers believed that cooking rice demanded a high degree of expertise to avoid a sticky burnt mess on the bottom of the pan. With the launches of Uncle Ben’s Boil in the Bag Rice and Easy Cook Rice over the 1990s, rice is now a central of part of the Irish diet. With in-depth analysis of the latest trends in the dried food market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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