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Oils Fats in Ireland

  • ID: 63494
  • January 2004
  • Region: Ireland
  • Euromonitor International
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In recent years there were growing concerns in Ireland for maintaining health and nutrition. With one of the highest rates of heart disease in Europe, it is vital that Irish consumers learn to follow a healthy, low-fat diet. In response to this need, many existing brands launched low-fat spreads, which is now one of the fastest growing yellow-fats. Kerry Foods 2001 “Good For Life” campaign” for its Low-Low spread proved a great success and the product is now one of Ireland’s most popular low-fat spreads. Next to this trend, health consciousness boosted the sales of oils as such and olive oil in particular. With in-depth analysis of the latest trends in the oils and fats market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.

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