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Oils Fats in South Africa

  • ID: 63498
  • January 2004
  • Region: Africa, South Africa
  • Euromonitor International
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Olive oil is expected to once again lead in volume growth in South Africa in 2003, growing by 9.8% in volume. This growth stems from a smaller base than vegetable and seed oil does but is still significant as consumers seek to benefit from olive oil properties. Not only is olive oil perceived to be healthier but it also became a trendy item in the home and allows consumers to copy popular dishes at home. Most chefs on television and in restaurants make use of olive oil and this began to permeate into higher-income homes, where consumers are in a better position to afford these products. With in-depth analysis of the latest trends in the oils and fats market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.

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