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Ready Meals in Morocco Product Image

Ready Meals in Morocco

  • ID: 63514
  • April 2014
  • Region: Morocco
  • 50 pages
  • Euromonitor International

Ready meals is an emerging category in Morocco, which is expected to increase by 18% in 2013, reaching Dh28 million. Higher incomes, the availability of lower-priced offerings, a younger working population and changes in lifestyle are the main reasons behind this growth. There is expected to be a slight slowdown in growth in 2013, but it is still a very fast growth category in packaged food.

The Ready Meals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN MOROCCO

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2008-2013
Table 2 Sales of Ready Meals by Category: Value 2008-2013
Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Jessy Diffusion SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Jessy Diffusion SA: Competitive Position 2013
Executive Summary
Packaged Food Records Positive Volume and Value Growth
Leading Companies Expand Production Capacity To Anticipate Rising Demand
Centrale Laitière Maroc Leads Sales
Supermarkets and Hypermarkets Gain Share From Independent Small Grocers
Packaged Food Expected To Register Positive Constant Value Growth
Key Trends and Developments
Domestic Players Competing Strongly With International Companies
Average Unit Prices Within Packaged Food Increase
After Many Years of Absence, Yoplait Is Back on the Moroccan Market
Société National D'investissement Finalises Transfer of Control of Centrale Laitière To Groupe Danone and Bimo To Mondelez International
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
Table 30 Sales of Meal Solutions by Category: Value 2008-2013
Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
Table 49 Sales of Packaged Food by Category: Volume 2008-2013
Table 50 Sales of Packaged Food by Category: Value 2008-2013
Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
Table 56 Penetration of Private Label by Category: % Value 2008-2013
Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources

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