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Ready Meals in Morocco Product Image

Ready Meals in Morocco

  • Published: February 2013
  • Region: Morocco
  • 54 pages
  • Euromonitor International

Ready meals performed well in 2012 growing by 19% in retail value terms. The practical nature of ready meals stimulated higher demand among consumers in Morocco. Retail value sales were driven by several factors, including consumer demand for convenience due to their increasingly hectic lifestyles.

Euromonitor International's Ready Meals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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READY MEALS IN MOROCCO
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2007-2012
Table 2 Sales of Ready Meals by Category: Value 2007-2012
Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
Table 7 Ready Meals Company Shares 2008-2012
Table 8 Ready Meals Brand Shares 2009-2012
Table 9 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Ready Meals by Category: Volume 2012-2017
Table 11 Forecast Sales of Ready Meals by Category: Value 2012-2017
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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