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PepsiCo Inc - Packaged Food, Company Profile

  • ID: 63606
  • Company Profile
  • January 2004
  • Euromonitor International
  • PepsiCo Inc.
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US-based PepsiCo Inc is the world’s largest producer of sweet and savoury snacks, holding just a shade under a third of the global market share in 2002. Its success is due mainly to its programme of market expansion, new product development and focus on core “salty snacks” business activity, supported by aggressive global marketing. Amongst the best known brands in its sweet and savoury snacks portfolio are Lay’s, Walkers, Doritos, Cheetos, Tostitos and Fritos.
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