Tesco has expanded from its traditional UK supermarket base into the international arena and now operates across ten markets. The first Tesco store was opened in 1929 but it is only since the 1990s that Tesco significantly increased its retail focus. In addition to food, the company now covers non-food products, personal finance, internet retailing, home shopping and petrol retailing in the UK, with Tesco.com and home shopping also operating in the Republic of Ireland and South Korea.