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Chilled Food in Romania

  • ID: 63660
  • Report
  • February 2004
  • Region: Romania
  • Euromonitor International
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Salami is the major contributor to sales of processed chilled food due to its traditional consumption in both urban and rural areas. It is followed by pâté, sausages and ham, also traditional food products. New, more sophisticated varieties of chilled food have been launched in Romania but the high prices and the low purchasing power make them prohibitive for most consumers. With in-depth analysis of the latest trends in the chilled food market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.
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