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Frozen Food in Israel

  • ID: 63691
  • February 2004
  • Region: Israel
  • Euromonitor International
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Value sales of frozen pizza more than doubled over the review period to reach a forecast NIS107.3 million in 2003. Pizzas popularity among all age groups was further enhanced over the review period due to the ascendancy of Italian food as the leading ethnic food in Israel. With in-depth analysis of the latest trends in the frozen food market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.

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