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Ready Meals in Romania

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    Report

  • 23 Pages
  • December 2021
  • Region: Romania
  • Euromonitor International
  • ID: 63748
In 2021, ready meals is anticipated to post slightly slower retail volume and current value growth than was seen last year (although still double-digit). Chilled ready meals is set to post the strongest current value growth in 2021, while categories such as prepared salads continue to struggle with the loss of important consumption occasions such as the workday lunch as many Romanians continue to work from home in 2021.

The Ready Meals in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Ready Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

READY MEALS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Convenience and ease of preparation keeps ready meals in demand in 2021 despite local preference of home cooking
  • Eisberg is set to gain value share and reclaim its leading position in 2021
  • Private label makes strong gains against backdrop of COVID-19, allowing Mega Image SRL to assume the second position in 2021
PROSPECTS AND OPPORTUNITIES
  • Growth of ready meals in the forecast period will be sustained by busy lifestyles that demand convenience
  • Popularity of prepared salad among working young professionals set to support dynamic growth in the forecast period
  • Artisanal-type food will continue competing with ready meals in the forecast period
CATEGORY DATA
  • Table 1 Sales of Ready Meals by Category: Volume 2016-2021
  • Table 2 Sales of Ready Meals by Category: Value 2016-2021
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2016-2021
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2016-2021
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2016-2021
  • Table 7 NBO Company Shares of Ready Meals: % Value 2017-2021
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2018-2021
  • Table 9 Distribution of Ready Meals by Format: % Value 2016-2021
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2021-2026
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2021-2026
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2021-2026
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2021-2026
  • CHART 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2018-2026
COOKING INGREDIENTS AND MEALS IN ROMANIA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021
  • Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021
  • Table 20 Penetration of Private Label by Category: % Value 2016-2021
  • Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources