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Sauces in South Korea

  • ID: 63759
  • Report
  • February 2004
  • Region: South Korea
  • Euromonitor International
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Ketchup, once seen as a foreign product, has now become an indispensable local flavour in Korean menus. This is largely because other types of sauces started to position themselves as a substitute to ketchup, especially tomato based sauces such as chilli sauce, in an attempt to profit from the success experienced by ketchup. With in-depth analysis of the latest trends in the sauces market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.
Note: Product cover images may vary from those shown
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