Italy maintained positive travel and tourism trends in 2015 thanks to the wide and diverse tourist offer to satisfy the varying tourist needs and desires. At the same time the EXPO event in Milan contributed to driving the growth of tourism, both in terms of incoming as well as domestic flows. Participating companies are positive and remain confident of continued growth in travel over the forecast period.
The Travel in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TRAVEL IN ITALY
LIST OF CONTENTS AND TABLES
Good Performance for Travel and Tourism in Italy in 2015
Mobile Travel Sales Continues To Grow Exponentially
Large Players Continue To Lead Travel
the Rise of Peer-to-peer Lodging Websites
Bright Future for Travel and Tourism in Italy
Summary 1 Destination Italy: SWOT
Table 1 Annual Leave: Volume 2010-2015
Table 2 Travellers by Age 2010-2015
Table 3 Seasonality: Number of People 2010-2015
Table 4 Leisure Outbound Demographics 2010-2015
Table 5 Other Transport Sales: Value 2010-2015
Table 6 Other Transport Online Sales: Value 2010-2015
Table 7 Forecast Other Transport Sales: Value 2015-2020
Table 8 Forecast Other Transport Online Sales: Value 2015-2020
Table 9 Activities: Value 2010-2015
Table 10 Forecast Activities: Value 2015-2020
Summary 2 Research Sources
Table 11 Inbound Arrivals: Number of Trips 2010-2015
Table 12 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 13 Inbound City Arrivals 2010-2015
Table 14 Inbound Receipts: Value 2010-2015
Table 15 Business Inbound Demographics: Number of Trips 2010-2015
Table 16 Leisure Inbound Demographics: Number of Trips 2010-2015
Table 17 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 18 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 19 Forecast Inbound Receipts: Value 2015-2020
Table 20 Domestic Trips by Destination: Number of Trips 2010-2015
Table 21 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 22 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 23 Domestic Expenditure: Value 2010-2015
Table 24 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 25 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 26 Forecast Domestic Expenditure: Value 2015-2020
Table 27 Outbound Departures: Number of Trips 2010-2015
Table 28 Outbound Departures by Destination: Number of Trips 2010-2015
Table 29 Outbound Expenditure: Value 2010-2015
Table 30 Forecast Outbound Departures: Number of Trips 2015-2020
Table 31 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 32 Forecast Outbound Expenditure: Value 2015-2020
Table 33 Airlines Sales: Value 2010-2015
Table 34 Airlines Online Sales: Value 2010-2015
Table 35 Airlines: Passengers Carried 2010-2015
Table 36 Airlines: Passengers Carried by Distance 2010-2015
Table 37 Airlines NBO Company Shares: % Value 2011-2015
Table 38 Charter Airlines Brands by Key Performance Indicators 2015
Table 39 Low Cost Carriers Airlines Brands by Key Performance Indicators 2015
Table 40 Schedule Airlines Brands by Key Performance Indicators 2015
Table 41 Forecast Airlines Sales: Value 2015-2020
Table 42 Forecast Airlines Online Sales: Value 2015-2020
Table 43 Car Rental Sales: Value 2010-2015
Table 44 Car Rental Online Sales: Value 2010-2015
Table 45 Structure of Car Rental Market 2010-2015
Table 46 Car Rental NBO Company Shares: % Value 2011-2015
Table 47 Car Rental Brands by Key Performance Indicators 2015
Table 48 Forecast Car Rental Sales: Value 2015-2020
Table 49 Forecast Car Rental Online Sales: Value 2015-2020
Table 50 Lodging Sales: Value 2010-2015
Table 51 Lodging Online Sales: Value 2010-2015
Table 52 Hotels Sales: Value 2010-2015
Table 53 Hotels Online Sales: Value 2010-2015
Table 54 Other Lodging Sales: Value 2010-2015
Table 55 Other Lodging Online Sales: Value 2010-2015
Table 56 Lodging Outlets: Units 2010-2015
Table 57 Lodging: Number of Rooms 2010-2015
Table 58 Hotels NBO Company Shares: % Value 2011-2015
Table 59 Hotel Brands by Key Performance Indicators 2015
Table 60 Forecast Lodging Sales: Value 2015-2020
Table 61 Forecast Lodging Online Sales: Value 2015-2020
Table 62 Forecast Hotels Sales: Value 2015-2020
Table 63 Forecast Hotels Online Sales: Value 2015-2020
Table 64 Forecast Other Lodging Sales: Value 2015-2020
Table 65 Forecast Other Lodging Online Sales: Value 2015-2020
Table 66 Forecast Lodging Outlets: Units 2015-2020
Table 67 Intermediaries Sales: Value 2010-2015
Table 68 Intermediaries Corporate Business Online Sales: Value 2010-2015
Table 69 Intermediaries Leisure Online Sales: Value 2010-2015
Table 70 Intermediaries NBO Company Shares: % Value 2011-2015
Table 71 Forecast Intermediaries Sales: Value 2015-2020
Table 72 Forecast Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 73 Forecast Intermediaries Leisure Online Sales: Value 2015-2020
Mobile Travel Sales To Residents
Table 74 Online Travel Sales to Residents: Value 2010-2015
Table 75 Mobile Travel Sales to Residents: Value 2010-2015
Table 76 Forecast Online Travel Sales to Residents: Value 2015-2020
Table 77 Forecast Mobile Travel Sales to Residents: Value 2015-2020
Economy affects 2005 performance
The bad shape of the economy was the main negative factor affecting the Italian travel and tourism industry in 2005, and resulted in zero growth in tourism spending.
After the introduction of the euro, prices rose sharply, which affected disposable income and the holiday budgets of Italian families. Moreover, incoming tourism has been heavily affected by the difficulties of other European economies – especially the German and French. Incoming tourism from Japan also decreased considerably in 2005. Declining numbers of tourists from these countries were only partly balanced by increased arrivals from new emerging countries, such as China, Russia and new EU members.
Shorter domestic holidays
Domestic tourists seem to be more cautious when choosing their holidays. However, even in the presence of economic uncertainty and reductions in disposable income, Italians are not prepared to give up their holidays completely, but instead opt to take shorter breaks. Italians are now more likely to take shorter holidays more frequently than the traditional 1-month holiday in August, which were very popular some years ago.
Increasing competition from new tourist destinations
Incoming tourism has been through a very difficult period in Italy. The country has difficulties in fully exploiting its huge potential in the holiday environment, and lost ground compared with France, Spain and the United States, falling in the WTO inbound tourism rankings from fourth to fifth position in 2005.
Moreover, especially as far as seaside resorts are concerned, Italy’s higher prices resulted in tourists preferring other Mediterranean destinations, such as Croatia, Slovenia, Spain or Greece, all offering lower prices. Also emerging destinations, such as Egypt, Turkey, Morocco and Tunisia, attracted a high flow of tourists thanks to their more attractive prices.
Innovation and service to gain Italian customers
The main trend in the Italian holiday market in 2005 was the growth of individualism and the increased popularity of flexibility when booking holidays. This process has been accelerated by the steady growth of purchases via the Internet by Italians, encouraged by the expansion of broadband technology in private homes, and the success of financial tools created for the Internet such as pre-paid cards.
Also, linked to the rising usage of the Internet is the increasing awareness of Italian tourists, who gather information from several sources and carefully evaluate the possibilities before deciding how to spend their money.
New challenges and opportunities
Large travel retail companies are now realising that only by being innovative and offering a higher quality service will they manage to remain competitive in these challenging times. Only customer satisfaction-oriented companies will survive the changing and increasingly tough competitive environment in the industry.
Alongside value for money, the demand for service, advice and safety are on the rise. There is huge scope for success for companies that are able to satisfy these demands.
2005 witnessed in Italy the strong growth of low-cost carriers and of tourists’ faith in them. This was only one of the factors that contributed to the crisis faced by Alitalia in 2005. The company appeared very determined to maintain its leading position in international air transport, by increasing the quality of its service. The recovery plan continued in 2005, together with the consolidation of strategic alliances and substantial advertising investments.
In 2005 Starwood Hotels in travel accommodation, Avis and Hertz in car rental, and Alpitour among tour operators, confirmed their leading positions in the Italian travel and tourism industry.
Focus on promoting Italy
Starting with the Winter Olympics in Turin, 2006 is forecast to see a recovery in the Italian tourism environment, both in terms of trips and tourism expenditure. A National Tourism website is to be launched in 2006, with the main purpose of advertising the “Italy” trademark abroad. In addition to this, the recently created National Committee for Tourism (Comitato Nazionale per il Turismo) will begin operating in 2006. These tools aim to more effectively promote Italian tourism abroad.
Moreover, the enlargement of the European Union and the opening of China to the west are expected to be additional factors boosting leisure and business travel to Italy over the forecast period, also due to its popularity among these countries. At the same time, an expected improvement to the performance of the Italian economy should benefit both domestic and outgoing tourism.
Companies & Brands Mentioned Include:
- Accor Group
- Air France Group SA
- AirOne SpA
- Alpitour SpA
- Atahotels SpA
- Avis Autonoleggio SpA
- Blu Vacanze SpA
- Boscolo Tours SpA
- British Airways Plc
- Buon Viaggio SpA
- Cisalpina Tours SpA
- Cit Travel SpA
- Costa Crociere SpA
- Deutsche Lufthansa AG
- España SA
- EuropCar Italia SpA
- Europcar Italia SpA
- Giramondo SpA
- Hertz Italiana SRL
- Hotelplan Swiss Group Ltd
- Hotels Group Plc
- I Viaggi del Ventaglio SpA
- IBERIA - Líneas Aéreas de
- Italy By Car SpA
- Jolly Hotels Grouppo SpA
- Le Meridien Hotels & Resorts Ltd
- Maggiore SpA
- Meridiana SpA
- ParmaTour SpA
- Resorts Worldwide Inc
- Ryanair Holdings Plc
- Starhotels SpA
- Starwood Hotels &
- Teorema Tour SpA
- Volare Group SpA
- Win Rent SpA