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Beer in Japan

  • ID: 63814
  • August 2016
  • Region: Japan
  • 41 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Asahi Breweries Ltd
  • Calpis Co Ltd
  • Choya Umeshu Co Ltd
  • Kirin Brewery Co Ltd
  • Meidi-Ya Co Ltd
  • Mercian Corp
  • MORE

In 2015, beer recorded a total volume decline of 1%, with this being mainly due to demographic changes in Japan, such as an ageing population and a falling birth rate. However, domestic mid-priced lager recorded a marginal increase in total volume terms for the first time in many years, having been on a downward trajectory for a long time. This positive performance can be mainly attributed to the efforts of two major players, the first being the launch of The Malt’s from Suntory Beer Ltd.

The Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asahi Breweries Ltd
  • Calpis Co Ltd
  • Choya Umeshu Co Ltd
  • Kirin Brewery Co Ltd
  • Meidi-Ya Co Ltd
  • Mercian Corp
  • MORE

BEER IN JAPAN

August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 2 Asahi Breweries Ltd: Key Facts
Summary 3 Asahi Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 4 Asahi Breweries Ltd: Competitive Position 2015
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 5 Kirin Brewery Co Ltd: Key Facts
Summary 6 Kirin Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Kirin Brewery Co Ltd: Competitive Position 2015
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Sapporo Breweries Ltd: Key Facts
Summary 9 Sapporo Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sapporo Breweries Ltd: Competitive Position 2015
Yamaya Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 11 Yamaya Corp: Key Facts
Summary 12 Yamaya Corp: Operational Indicators
Internet Strategy
Company Background
Chart 1 Yamaya Corp: Yamaya in Shibuya, Tokyo
Private Label
Summary 13 Yamaya Corp: Private Label Portfolio
Competitive Positioning
Summary 14 Yamaya Corp: Competitive Position 2015
Executive Summary
Alcoholic Drinks Volume Sales Recover Following Two Years of Decline
Mid-priced Lager Finally Achieves Positive Growth After Years of Decline
Still Light Grape Wine Boosted by Imports From Chile
Convenience Stores and Internet Retailing Continue To Gain Share
Volume Sales Set To Fall Over the Forecast Period Although Consumers Will Continue To Purchase Value-added Products
Key Trends and Developments
Premium Products See An Increase in Sales Despite Economic Uncertainty
Decline in Beer Volume Sales Slows in 2015
Consumers Prioritise Convenience When Choosing A Retailer
Convenience and Health Key To New Product Launches
Summary 15 Key New Product Developments 2016
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 16 Research Sources

Note: Product cover images may vary from those shown
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- Asahi Breweries Ltd
- Calpis Co Ltd
- Choya Umeshu Co Ltd
- Hakutsuru Sake Brewing Co Ltd
- Kirin Brewery Co Ltd
- Meidi-Ya Co Ltd
- Mercian Corp
- Sapporo Breweries Ltd
- Suntory Ltd
- Takara Shuzo Co Ltd

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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