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Bottled Water in Turkey

  • ID: 63840
  • Report
  • February 2017
  • Region: Middle East, Turkey
  • 32 pages
  • Euromonitor International
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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE
In 2016, retail volume sales of bottled water continued to increase as a result of the low quality of the tap water in urban areas specifically, but also increasingly in rural areas, as many villages and small towns in the country no longer had access to spring water. This situation increased the demand for bottled water to drink and cook with at home. Still water is the main beverage in the country, and among other uses it is consumed alongside meals.

The Bottled Water in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE
BOTTLED WATER IN TURKEY

February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 2 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2016
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Yildiz Holding AS: Key Facts
Competitive Positioning
Summary 4 Yildiz Holding AS: Competitive Position 2016
Executive Summary
Soft Drinks Registers Double-digit Value Growth in 2016
Political Chaos in the Country Leads To A Slowdown in On-trade Volume Growth in 2016
Coca-Cola Içecek Is the Leading Player in Soft Drinks
New Product Developments Focus on Flavour and Packaging Differentiation
Soft Drinks Is Expected To Demonstrate Positive Constant Value Growth by 2021
Key Trends and Developments
the Increase in the Average Unit Price Stimulates the Value Growth of Soft Drinks in 2016
On-trade Sales of Soft Drinks Are Affected by Political Conflicts in the Country in 2016
Increasing Shift Towards Health and Wellness Products
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Turkey
Trends
Definitions
Sources
Summary 5 Research Sources
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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE
During the review period, bottled water led with a 69% share of total retail volume sales. Uncertainty over the purity of tap water and water shortages in the early years of the review period were very significant factors in the growth of bottled water.
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Companies Mentioned Include:
- Danone Tikvesli Gida ve Icecek San ve Tic AS
- Pinar Süt Mamülleri Sanayi ve Ticaret AS
- Coca-Cola Icecek Uretim AS
- Sansu Mesrubat Gida Sanayii ve Ticaret AS
- Erikli Su ve Mesrubat Sanayii ve Ticaret AS
- Pepsi-Cola International Tanitim Ltd
- Kizilay Maden Sulari AS
- Sirma AS
- Kinik AS
- Tekfen Holding AS
- Ozkaynaksu AS
- Erbak-Uludag Mesrubatlari AS
- Niksar AS
- Aytac Gida AS
- Beypazari Yem San Ve Tic AS
- Nestlé Prodalim Gida Mamulleri AS
- Danonesa Gida San ve Ticaret AS
- Camlica Alkolsuz Ickiler Sanayii AS
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