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Bottled Water in Turkey

  • ID: 63840
  • February 2016
  • Region: Middle East, Turkey
  • 35 pages
  • Euromonitor International
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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE

Bottled water demonstrated good volume growth, thanks to growing demand for the products in 2015. The quality of Turkish tap water is not great and often tastes unpleasant, especially in the urban cities, which leads consumers to drink and prepare food with still bottled water. Additionally, it should be emphasised that still water is the main beverage in the country, also consumed with meals.

These Bottled Water in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE

BOTTLED WATER IN TURKEY

February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2015
Sirmagrup Icecek San Ve Tic As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Sirmagrup Icecek San ve Tic AS: Key Facts
Competitive Positioning
Summary 4 Sirmagrup Icecek San ve Tic AS: Competitive Position 2015
Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
Summary 5 Research Sources

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FEATURED COMPANIES

  • Aytac Gida AS
  • Kinik AS
  • Kizilay Maden Sulari AS
  • Niksar AS
  • Ozkaynaksu AS
  • Sirma AS
  • MORE

During the review period, bottled water led with a 69% share of total retail volume sales. Uncertainty over the purity of tap water and water shortages in the early years of the review period were very significant factors in the growth of bottled water.

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Companies Mentioned Include:
- Danone Tikvesli Gida ve Icecek San ve Tic AS
- Pinar Süt Mamülleri Sanayi ve Ticaret AS
- Coca-Cola Icecek Uretim AS
- Sansu Mesrubat Gida Sanayii ve Ticaret AS
- Erikli Su ve Mesrubat Sanayii ve Ticaret AS
- Pepsi-Cola International Tanitim Ltd
- Kizilay Maden Sulari AS
- Sirma AS
- Kinik AS
- Tekfen Holding AS
- Ozkaynaksu AS
- Erbak-Uludag Mesrubatlari AS
- Niksar AS
- Aytac Gida AS
- Beypazari Yem San Ve Tic AS
- Nestlé Prodalim Gida Mamulleri AS
- Danonesa Gida San ve Ticaret AS
- Camlica Alkolsuz Ickiler Sanayii AS

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Note: Product cover images may vary from those shown

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