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Concentrates in Turkey Product Image

Concentrates in Turkey

  • ID: 63868
  • May 2014
  • Region: Turkey
  • 32 pages
  • Euromonitor International

In 2013, concentrates achieved positive current value growth. This was achieved following a very poor year in terms of value sales in 2012 and an overall value decline over the review period, which stemmed from the poor performance of powder concentrates. In 2013, sales of powder concentrates recovered, largely thanks to heavy television advertising from the leading company, Nazli Gida AS, which also engaged in field research to find out about consumer preferences. The company invested in...

The Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

CONCENTRATES IN TURKEY

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 5 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 13 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Executive Summary
Soft Drinks Registers Healthy Value Growth in 2013
Health and Wellness Trend Plays A More Important Role in the Market
Multinational Companies Lead the Way
Homeshopping Remains the Leading Distribution Channel Despite Loss of Share
Soft Drinks Set To Register Positive Value Growth Over the Forecast Period
Key Trends and Developments
Economic Conditions Positively Affect the Soft Drinks Market
Modern Grocery Retailers Gaining Distribution Share From Homeshopping Channel
Health and Wellness Products Welcomed by Consumers
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 39 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Turkey
Market Data
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 2 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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