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Concentrates in Turkey

  • ID: 63868
  • February 2015
  • Region: Turkey
  • 31 pages
  • Euromonitor International

In 2014, off-trade volume sales increased by 8%. This was achieved after particularly strong performances in 2012 and 2013, resulting in a CAGR of 6% over the review period. Nevertheless, off-trade value sales declined by 1% in current terms. The decline in profitability and overall volatility of the category can be attributed to the growing health and wellness trend. Turkish consumers have started to become more cautious with regard to the additives used in beverages.

The Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

CONCENTRATES IN TURKEY

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Concentrates Conversions
Category Data
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 5 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 13 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Executive Summary
Turkish Soft Drinks Market Registers Strong Current Value Growth in 2014
Rising Urbanisation Drives Growth of Soft Drinks
Health and Wellness Trend Stimulates the Soft Drinks Market
Multinational Companies Lead the Way But Local Companies Also Thrive
Soft Drinks Set To Register Positive Value Growth Over Forecast Period
Key Trends and Developments
Rising Urbanisation, Education and Purchasing Power Positively Affect the Soft Drinks Market
Health and Wellness Concerns Energise Soft Drinks Sales
Consumers Demand Local and Simple Products
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 41 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Turkey
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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