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Concentrates in Turkey

  • ID: 63868
  • February 2016
  • Region: Turkey
  • 30 pages
  • Euromonitor International
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In 2015, the volume growth demonstrated by concentrates was lower than the review period CAGR of 5%. The consumer trend towards more natural and healthier products meant that concentrates products were largely preferred by the lower-income consumer segment in the country. Additionally, concentrates products were difficult to find in the supermarkets and hypermarkets channels and were mostly found in discounters which are visited by low- to mid-income consumers.

These Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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CONCENTRATES IN TURKEY

February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 6 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 9 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 10 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 11 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 12 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 13 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 14 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 15 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 42 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
Summary 1 Research Sources

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