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Concentrates in Turkey

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    Report

  • 28 Pages
  • December 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 63868
Turkish consumers are gradually losing interest in concentrates, resulting in ongoing retail volume decline. These products are widely recognised as unhealthy beverages due to the elevated levels of artificial additives contained within. Moreover, these concentrates received minimal promotional backing in 2023. Concentrates primarily cater to consumers on lower incomes in Turkey, many of whom faced financial limitations in 2023 as the cost of living soared.

The Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONCENTRATES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health concerns drive consumers away from concentrates
  • Concentrates prices climb further in 2023
  • Discounters and small local grocers lead in distribution
PROSPECTS AND OPPORTUNITIES
  • Concentrates to suffer further from unhealthy image
  • Unit price growth is expected to slow down
  • On-trade sales growth attributed to a surge in dining out
CATEGORY DATA
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Turkey
DISCLAIMER
SOURCES
  • Summary 2 Research Sources