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Hot Drinks in France

  • ID: 63908
  • February 2016
  • Region: Europe, France
  • 43 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE

Sales of hot drinks remained on a slight downward trend in 2015. Coffee, the most important category, gained added value due to higher penetration of more expensive products, notably fresh ground coffee pods and organic references. However, it still faced difficulties recruiting new consumers, in particular the younger population.

The Hot Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE

HOT DRINKS IN FRANCE

February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Hot Drinks Faces Difficulties Attracting New Consumers
Sales of Pods Add Value
Nestlé France Continues To Lead Hot Drinks
Unilever France Extends Lipton To Tea Pods
Poor Performances Expected for Hot Drinks Between 2015 and 2020
Key Trends and Developments
Manufacturers Are Adding Value To Hot Drinks Through Pods
Competition in Hot Drinks Is Heating Up
Interest in Tea and Other Hot Drinks Grows
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 3 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 4 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Table 26 Apparent Consumption of Hot Drinks by Category 2010-2015
Sources
Summary 1 Research Sources
Lobodis Sas in Hot Drinks (france)
Strategic Direction
Key Facts
Summary 2 Lobodis SAS: Key Facts
Competitive Positioning
Orientis Groupe in Hot Drinks (france)
Strategic Direction
Key Facts
Summary 3 Orientis Groupe: Key Facts
Summary 4 Orientis Groupe: Operational Indicators
Competitive Positioning
Summary 5 Orientis Groupe: Competitive Position 2015
Segafredo Zanetti SA in Hot Drinks (france)
Strategic Direction
Key Facts
Summary 6 Segafredo Zanetti SA: Key Facts
Competitive Positioning
Summary 7 Segafredo Zanetti SA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Coffee by Category: Volume 2010-2015
Table 28 Retail Sales of Coffee by Category: Value 2010-2015
Table 29 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 30 Retail Sales of Coffee by Category: % Value Growth 2010-2015
Table 31 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
Table 32 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
Table 33 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
Table 34 NBO Company Shares of Coffee: % Retail Value 2011-2015
Table 35 LBN Brand Shares of Coffee: % Retail Value 2012-2015
Table 36 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
Table 37 Forecast Retail Sales of Coffee by Category: Value 2015-2020
Table 38 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 39 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 40 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Retail Sales of Tea by Category: Volume 2010-2015
Table 42 Retail Sales of Tea by Category: Value 2010-2015
Table 43 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 44 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 45 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 46 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 47 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 48 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 49 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 50 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 51 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 52 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
Table 54 Retail Sales of Other Hot Drinks by Category: Value 2010-2015
Table 55 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
Table 56 Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
Table 57 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2010-2015
Table 58 NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
Table 59 LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 62 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 63 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 64 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2015-2020

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Astra-Fralib SA
  • Cadbury France SA
  • Douwe Egberts France SA
  • Kraft Foods France SA
  • Legal SA
  • Nestlé France SA
  • MORE

Profound changes in consumption habits confirmed in 2005
France, a coffee drinking nation, seems to be beginning to swap its traditional favourite for a healthier variant, tea. The overall hot drinks market is mature, with volume sales of both coffee and other hot drinks stagnant or declining in 2005, while tea sales increased both in volume and value terms.

Innovation in the form of coffee pods is the hope for coffee
The coffee pods revolution is driving coffee sales. Although coffee pods were launched only relatively recently, their dynamism has rejuvenated fresh ground coffee sales and stimulated new marketing activity. Alongside this coffee innovation, the expansion of coffee bars has been surprisingly quick and will help in changing the way the French traditionally drink their coffee, with the “on-the-go” trend and the development of new coffee types that are less strong and sweeter being two major changes.

Tea manufacturers have been the most innovative in terms of product content and packaging, developing new flavours in the delicacy trend to seduce young consumers, but also female consumers, who reacted positively to another successful fashion in 2005, the healthy positioning.

Other hot drinks manufacturers have also tried to reposition their products as healthier, new products with added elements, such as vitamin or cereals, launched, and dual marketing strategies targeting both parents and children applied.

Health and fair-trade markets attract new players
Whereas health benefits were associated with a small number of brands a few years ago, most of which were specialised in fruit/herbal tea, health benefits have spread to the whole market from coffee with more decaffeinated variants to other plant-based drinks.

Fair-trade products are increasingly successful, alongside the organic market. Although the market was led by small companies and a restricted number of private label products, larger manufacturers are now entering this niche.

However, fair-trade products remained expensive and attracted only a small base of consumers.

Need to recruit new consumers
The three sectors will have to enlarge their consumer bases to develop further in the future. Coffee manufacturers have targeted young consumers with pods and instant speciality coffees, while tea manufacturers have introduced tea flavours to appeal to younger consumers used to sweeter tastes. This focus on the young consumer group is due to the decline within this segment of the population of hot drinks consumption.

Multinationals lead the market
There were few changes in 2005 within the competitive environment, with the top brands keeping their positioning in each sector. Consequently, Kraft maintained its leading position in the coffee market, although Douwe Egberts, its direct competitor has been performing well since the introduction of Senseo.

Nestlé has remained the leader in its core markets of instant coffee and other drinks.

The tea market was driven by Unilever with the Lipton brand, even if the company lost share in black standard tea as a result of changes in consumer tastes as French consumers become “more expert” in tea. Foods International has used this opportunity to strengthen its position as the second biggest company in the French tea business.

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Companies Mentioned Include:
- Kraft Foods France SA
- Nestlé France SA
- Douwe Egberts France SA
- Unilever Bestfoods France SA
- Segafredo Zanetti SA
- Lavazza France Sarl
- Foods International SA
- Legal SA
- Cadbury France SA
- Bestfoods France SA
- Leroux SA
- Solinest SA
- Distriborg France
- Ricola AG
- Novartis France SAS
- Tetley Group Ltd, The
- Astra-Fralib SA

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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