Spirits in Austria

Euromonitor International, March 2012, Pages: 44

Volume sales of spirits in Austria grew by 1% in 2011, which was in line with the review period average, illustrating the category’s maturity. Within spirits, vodka was again the key performer within spirits, adding another 313,000 litres to its overall sales. As the largest category, vodka’s continuous strong performance was the main contributor to growth in overall spirits. New products, such as Eristoff Gold, launched in mid- 2010, as well as the great success of the leading premium vodka...

The Spirits in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN AUSTRIA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Schlumberger Wein- & Sektkellerei AG in Alcoholic Drinks (austria)
Strategic Direction
Key Facts
Summary 2 Schlumberger Wein & Sektkellerei AG: Key Facts
Summary 3 Schlumberger Wein & Sektkellerei AG: Operational Indicators
Company Background
Production
Summary 4 Schlumberger Wein & Sektkellerei AG: Production Statistics 2011
Competitive Positioning
Summary 5 Schlumberger Wein & Sektkellerei AG: Competitive Position 2011
Executive Summary
Alcoholic Drinks Enjoy Another Year of Growth in 2011
Consumers Continue To See the Appeal in Premium Products
Competitive Environment Dominated by Domestic Players
On-trade Sales Still Suffering
Slight Decline Expected Over the Forecast Period
Key Trends and Developments
Economic Growth Helps Alcoholic Drinks Performance
Premiumisation Still Strong in Austria
On-trade Sales Still Weak
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Specialist Retailers
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 35 Selling Margin of a Typical Beer Brand 2011 - Stiegl
Table 36 Selling Margin of a Typical Wine Brand 2011 - Wegenstein
Table 37 Selling Margin of a Typical Spirits Brand 2011 - Eristoff
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 8 Research Sources

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