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Spirits in Brazil

  • ID: 64045
  • June 2016
  • Region: Brazil
  • 32 pages
  • Euromonitor International
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After the FIFA World Cup sales peak in 2014, the category of spirits registered a decline of 2% in total volume sales in 2015, amounting to 1.1 billion litres. The performance is a direct consequence of the economic slowdown and shrinking available income among the majority of Brazilians, forcing the purchasing frequency of products considered to be non-essential, such as spirits, to be reduced.

The Spirits in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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SPIRITS IN BRAZIL

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 21 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 23 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 24 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 25 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Executive Summary
Unfavourable Economic Situation Negatively Affects Sales of Alcoholic Drinks
Drink Less, Drink Better: Premium Beer Brands Continue To Perform Well
A Diversified Portfolio Is the Main Strategy for Maintaining Sales
the Offering of Discounts and Promotions Drives the Performance of Distinct Distribution Channels
Future Performance Will Be Hindered by A Slower On-trade Recovery
Key Trends and Developments
the Polarisation of the Vodka Category: Differentiation Is Key in the Forecast Period
New Distribution Channels for Craft Beers Emerge in Brazil: Barber Shops
Craft Beer As A Gift; Growlers As the Wrapping
Key New Product Launches
Market Background
Legislation
Table 27 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 28 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 29 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 31 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

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