Spirits in Bulgaria

Euromonitor International, August 2012, Pages: 47

Spirits is the largest Alcoholic Drinks category in both volume and value terms in Bulgaria. Spirits followed patchy development over the review period; years of marginal growth were followed by years of decline, mainly reflecting excise duty rises. In 2011 the category volume increased marginally, by 1%, and volume sales were higher by around 500,000 litres compared to 2007. Overall, volume sales of spirits remained static in the review period, because of the impending economic slowdown.

Euromonitor International's Spirits in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN BULGARIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 25 Company Shares of Spirits by National Brand Owner 2007-2011
Table 26 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 27 Brand Shares of Spirits 2008-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Belvedere Bulgaria in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Belvedere Bulgaria: Key Facts
Company Background
Production
Summary 2 Belvedere Bulgaria: Production Statistics 2011
Competitive Positioning
Summary 3 Belvedere Bulgaria: Competitive Position 2011
Sis Industries Ood in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 SIS Industries OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 SIS Industries OOD: Competitive Position 2011
Vinprom Peshtera Ad in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 6 Vinprom Peshtera AD: Key Facts
Summary 7 Vinprom Peshtera AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Vinprom Peshtera AD: Competitive Position 2011
Executive Summary
Economic Downturn Slows Down Alcoholic Drinks Growth and Affects All Categories
Multinational Players Control the Industry
Large Retailers Continue To Expand
Changing Lifestyles and Demographics Provoke New Product Developments
Key Trends and Developments
Economic Downturn Slows Down Alcoholic Drinks Growth and Affects All Categories
Multinational Players Control the Industry
Large Retailers Continue To Expand
Changing Lifestyles and Demographics Provoke New Product Developments
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Specialist Retailers
Summary 10 Leading Specialist Retailers 2010-2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 34 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2011
Table 35 Selling Margin of a Typical Beer Brand 2011
Table 36 Selling Margin of a Typical Wine Brand 2011
Table 37 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Source
Summary 11 Research Sources

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