Spirits In Ireland

Euromonitor International, December 2011, Pages: 54

While 2009 was a particularly difficult year for spirits in Ireland with volume sales declining by 10% and current value sales seeing an 8% decrease, the declines for 2010 were mitigated somewhat by a reduction in excise duties by 20% in the December budget. However, on-going financial uncertainty coupled with increased taxation and levies on incomes since the beginning of 2011 have further reduced disposable incomes for many Irish households, and negatively impacted demand for Spirits in...

The Spirits in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN IRELAND
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Barry & Fitzwilliam Ltd in Alcoholic Drinks (ireland)
Strategic Direction
Key Facts
Summary 2 Barry & Fitzwilliam Ltd: Key Facts
Summary 3 Barry & Fitzwilliam Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Barry & Fitzwilliam Ltd: Competitive Position 2011
Findlater Wine & Spirit Group in Alcoholic Drinks (ireland)
Strategic Direction
Key Facts
Summary 5 Findlater Wine & Spirit Group : Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Findlater Wine & Spirit Group: Competitive Position 2011
Irish Distillers Ltd in Alcoholic Drinks (ireland)
Strategic Direction
Key Facts
Summary 7 Irish Distillers Ltd: Key Facts
Summary 8 Irish Distillers Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Irish Distillers Ltd: Competitive Position 2010
Executive Summary
From 'lost Generation' To Emigration, Number of Drinkers Declining
Flailing Domestic Economy Alters Perception of Alcohol
Calls for Minimum Pricing of Alcohol
Changing Face of Alcohol in Retailers
Troubled Path To Recovery
Key Trends and Developments
Weak Economic Conditions Continue To Impact Alcoholic Drinks
Cross-border Sales, Excise Duty and Legislation
Changing Consumer Attitude - On-trade Vs Off-trade
Key New Product Launches
Summary 10 Key New Product Developments 2010-2011
Specialist Retailers
Summary 11 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 12 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
On-trade Establishments
Table 31 Number of On-Trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 34 Selling Margin of a Typical Beer Brand 2011- Guinness
Table 35 Selling Margin of a Typical Wine Brand 2011-Jacob's Creek
Table 36 Selling Margin of a Typical Spirits Brand 2011-Smirnoff Red
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 37 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 38 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 46 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 47 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Table 53 National consumer expenditure 2001-2010
Sources
Summary 13 Research Sources

In 2004, alcoholic drinks in Ireland suffered a number of major blows that began to seriously affect sales. The smoking ban of 2004, the slowdown in the Irish economy in 2002, the growing realisation of the social effects of alcohol abuse and binge drinking, and the changes in excise duties all conspired to produce an increasingly competitive market environment.

Companies Mentioned Include:
- Musgrave Group
- Tesco Ltd
- Dunnes Stores
- Superquinn Ltd
- BWG
- ADM Londis
- The Pettitt Group
- Aldi GmbH & Co KG
- Lidl GmbH & Co KG
- Barry & Fitzwilliam Ltd
- Boru Vodka Ltd
- Diageo Ireland Ltd
- Dillon & Co, Edward
- Fitzgerald & Co Ltd
- Gilbeys of Ireland Ltd
- Grants of Ireland
- Irish Distillers Ltd
- James Adams Vintners
- Pernod Ricard Groupe
- LVMH Moët Hennessy Louis Vuitton
- Bacardi & Co Ltd
- Allied Domecq Plc
- Brown-Forman Corp
- Campari Milano SpA, Davide
- Fortune Brands Inc
- V&S Vin & Sprit AB
- C&C Group Plc
- William Grant & Sons Ltd
- Glenmorangie Plc
- Edrington Group
- Mast-Jägermeister AG
- Soyuzplodimport
- Seagram Co Ltd, The
- Maxxium Ireland Ltd

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