+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Spirits in Malaysia

  • PDF Icon

    Report

  • 32 Pages
  • June 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 64057
Sales of spirits rebounded strongly in total volume terms in 2022 although the performances of the different categories varied. For instance, standard vodka as well as standard and premium English gin enjoyed healthy growth in total volume terms in 2022 boosted by a strong recovery in on-trade sales.

The analyst's Spirits in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN MALAYSIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cognac, whiskies and white spirits enjoy healthy growth in total volume terms in 2022
  • The mushrooming of Japanese, Korean restaurants and bars boost demand in 2022
  • Other liqueurs and ad-mix products see declining volume sales in 2022
PROSPECTS AND OPPORTUNITIES
  • Mixed fortunes predicted for spirits but with an overall positive outlook
  • Existing players are likely to organise seasonal marketing campaigns to stimulate demand over the forecast period
  • Existing players are expected to expand brand varieties over the forecast period
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2022
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 2 Sales of Spirits by Category: Total Value 2017-2022
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

Samples

Loading
LOADING...