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Spirits in Norway

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    Report

  • 31 Pages
  • June 2023
  • Region: Norway
  • Euromonitor International
  • ID: 64058
Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022 although it saw decline in the last months of the year, which can be attributed to the decline in consumer confidence resulting from the high rate of inflation and global events, including the war following the Russian invasion of Ukraine.

The analyst's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong decline in off-trade sales of spirits as cross-border trade resumes
  • Non alcoholic, affordable and local are characteristics of top growing brands in 2022
  • Focus on sustainable and environmentally friendly packaging
PROSPECTS AND OPPORTUNITIES
  • Further decline in off-trade expected in 2023, impacted by resuming cross-border trade and consumers getting more cautious with their spending
  • Norway's nightlife faces wave of bankruptcies in 2023, with smaller venues at risk
  • Non alcoholic spirits is still niche, but set to grow
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2022
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 2 Sales of Spirits by Category: Total Value 2017-2022
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Norway's nightlife threatened with wave of bankruptcies
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 4 Research Sources