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Spirits in Romania

  • ID: 64061
  • June 2016
  • Region: Romania
  • 45 pages
  • Euromonitor International
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Spirits volume sales increased in 2015, mainly due to the decision by manufacturers to stimulate growth by lowering prices given the expected drop in excise taxes. Alcoholic drinks were subject to a new excise rate on 1 January 2016. Spirits recorded the most significant change, with the tax being reduced by a third to RON3,306.98/hl of pure alcohol from RON4,738/hl of pure alcohol.

The Spirits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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SPIRITS IN ROMANIA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Alexandrion Group Romania SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 2 Alexandrion Group Romania SRL: Key Facts
Summary 3 Alexandrion Group Romania SRL: Operational Indicators
Competitive Positioning
Summary 4 Alexandrion Group Romania SRL: Competitive Position 2015
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 5 Murfatlar Romania SA: Key Facts
Summary 6 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
Summary 7 Murfatlar Romania SA: Competitive Position 2015
Zarea SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 8 Zarea SA: Key Facts
Summary 9 Zarea SA: Operational Indicators
Competitive Positioning
Summary 10 Zarea SA: Competitive Position 2015
Executive Summary
Declining Alcoholic Drinks Volume Sales
Government Decides To Lower Excise Tax in Order To Stimulate Consumption
Multinationals Maintain Strong Position in Romania
Modern Retailing Activities Stimulated by Recovering Economy
Lower Excise Tax To Fuel Demand Over Forecast Period
Key Trends and Developments
Improving Economy To Boost Alcoholic Drinks Sales
Media and Advertising Investment Set To Continue Boosting Sales
Urban Areas Drive Consumption
Key New Product Launches
Summary 11 Key New Product Developments 2015-2016
Market Background
Legislation
Table 28 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 29 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources

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