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Travel in Spain

  • ID: 64078
  • Report
  • August 2016
  • Region: Europe, Spain
  • 48 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Advent International
  • Barceló, Grupo
  • Hertz
  • Parques Reunidos SA
  • Sol Meliá SA
  • Viajes Eroski
  • MORE
Tourism recorded positive growth in 2015 as both domestic and inbound flows increased. Domestic tourism grew due to the improved economic performance of the country and inbound flows registered a strong performance due to the uncertainties in the geopolitical situations of Spain’s major competitors, such as Turkey, Egypt and Tunisia. Moreover the depreciation of the euro against the dollar and the British pound, as well as the fall in oil prices, also boosted international inbound flows.

The Travel in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Advent International
  • Barceló, Grupo
  • Hertz
  • Parques Reunidos SA
  • Sol Meliá SA
  • Viajes Eroski
  • MORE
TRAVEL IN SPAIN

August 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Domestic and Inbound Tourism Drive Growth
Social Media and Millennials Have A Strong Positive Effect on Tourism
Different Categories Deal With Peer-to-peer Brands in Diverse Ways
Socialising on Fashionable Hotel Terraces
Positive Outlook for the Forecast Period
SWOT
Summary 1 Destination Spain: SWOT
Market Data
Table 1 Annual Leave: Volume 2010-2015
Table 2 Travellers by Age 2010-2015
Table 3 Seasonality: Number of People 2010-2015
Table 4 Leisure Outbound Demographics 2010-2015
Table 5 Other Transport Sales: Value 2010-2015
Table 6 Other Transport Online Sales: Value 2010-2015
Table 7 Forecast Other Transport Sales: Value 2015-2020
Table 8 Forecast Other Transport Online Sales: Value 2015-2020
Table 9 Activities: Value 2010-2015
Table 10 Forecast Activities: Value 2015-2020
Sources
Summary 2 Research Sources
Headlines
Trends
Prospects
Category Data
Table 11 Inbound Arrivals: Number of Trips 2010-2015
Table 12 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 13 Inbound City Arrivals 2010-2015
Table 14 Inbound Receipts: Value 2010-2015
Table 15 Business Inbound Demographics: Number of Trips 2010-2015
Table 16 Leisure Inbound Demographics: Number of Trips 2010-2015
Table 17 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 18 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 19 Forecast Inbound Receipts: Value 2015-2020
Table 20 Domestic Trips by Destination: Number of Trips 2010-2015
Table 21 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 22 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 23 Domestic Expenditure: Value 2010-2015
Table 24 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 25 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 26 Forecast Domestic Expenditure: Value 2015-2020
Table 27 Outbound Departures: Number of Trips 2010-2015
Table 28 Outbound Departures by Destination: Number of Trips 2010-2015
Table 29 Outbound Expenditure: Value 2010-2015
Table 30 Forecast Outbound Departures: Number of Trips 2015-2020
Table 31 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 32 Forecast Outbound Expenditure: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 33 Airlines Sales: Value 2010-2015
Table 34 Airlines Online Sales: Value 2010-2015
Table 35 Airlines: Passengers Carried 2010-2015
Table 36 Airlines: Passengers Carried by Distance 2010-2015
Table 37 Airlines NBO Company Shares: % Value 2011-2015
Table 38 Charter Airlines Brands by Key Performance Indicators 2015
Table 39 Low Cost Carriers Airlines Brands by Key Performance Indicators 2015
Table 40 Schedule Airlines Brands by Key Performance Indicators 2015
Table 41 Forecast Airlines Sales: Value 2015-2020
Table 42 Forecast Airlines Online Sales: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 43 Car Rental Sales: Value 2010-2015
Table 44 Car Rental Online Sales: Value 2010-2015
Table 45 Structure of Car Rental Market 2010-2015
Table 46 Car Rental NBO Company Shares: % Value 2011-2015
Table 47 Car Rental Brands by Key Performance Indicators 2015
Table 48 Forecast Car Rental Sales: Value 2015-2020
Table 49 Forecast Car Rental Online Sales: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 50 Lodging Sales: Value 2010-2015
Table 51 Lodging Online Sales: Value 2010-2015
Table 52 Hotels Sales: Value 2010-2015
Table 53 Hotels Online Sales: Value 2010-2015
Table 54 Other Lodging Sales: Value 2010-2015
Table 55 Other Lodging Online Sales: Value 2010-2015
Table 56 Lodging Outlets: Units 2010-2015
Table 57 Lodging: Number of Rooms 2010-2015
Table 58 Hotels NBO Company Shares: % Value 2011-2015
Table 59 Hotel Brands by Key Performance Indicators 2015
Table 60 Forecast Lodging Sales: Value 2015-2020
Table 61 Forecast Lodging Online Sales: Value 2015-2020
Table 62 Forecast Hotels Sales: Value 2015-2020
Table 63 Forecast Hotels Online Sales: Value 2015-2020
Table 64 Forecast Other Lodging Sales: Value 2015-2020
Table 65 Forecast Other Lodging Online Sales: Value 2015-2020
Table 66 Forecast Lodging Outlets: Units 2015-2020
Headlines
Trends
Prospects
Category Data
Table 67 Intermediaries Sales: Value 2010-2015
Table 68 Intermediaries Corporate Business Online Sales: Value 2010-2015
Table 69 Intermediaries Leisure Online Sales: Value 2010-2015
Table 70 Intermediaries NBO Company Shares: % Value 2011-2015
Table 71 Forecast Intermediaries Sales: Value 2015-2020
Table 72 Forecast Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 73 Forecast Intermediaries Leisure Online Sales: Value 2015-2020
Headlines
Trends
Mobile Travel Sales To Residents
Prospects
Category Data
Table 74 Online Travel Sales to Residents: Value 2010-2015
Table 75 Mobile Travel Sales to Residents: Value 2010-2015
Table 76 Forecast Online Travel Sales to Residents: Value 2015-2020
Table 77 Forecast Mobile Travel Sales to Residents: Value 2015-2020
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FEATURED COMPANIES

  • Advent International
  • Barceló, Grupo
  • Hertz
  • Parques Reunidos SA
  • Sol Meliá SA
  • Viajes Eroski
  • MORE
Spain remains the number two destination in the world

Spain continues to occupy the second position in the world for both the number of tourists received (after France) and by volume of sales (after the US). Travel and tourism now makes up 12% of GDP according to National Statistics and is of an enormous importance to the Spanish economy.

Travel and tourism industry aided by good growth in the Spanish ecomonmy

The Spanish economy managed to grow above the EU average in the last three years of the review period, including growth of 7.8% in 2005 in current terms. The positive performance of GDP was due to the increased vigour of domestic demand in both consumption and investment. Employment growth continued, prompting a rise in disposable income and consumer confidence. These factors had a positive effect on travel and tourism by helping Spain to avoid a slowdown of the industry.

Key arrivals: German visitors return and visitor numbers from the UK/France remain strong

In 2005, the number of German visitors to Spain increased significantly for the first time in the review period. This was only the second increase in visitor numbers from Germany in six years, taking the number back almost to 2001 levels. This is due to a slight increase in confidence in the German economy coupled with a sustained effort by the Spanish to bring back German tourists. This was coupled with continuing growth of visitors from the UK and notably France

Tourist industry characterised by changing habits of new tourists

In 2005, there was a significant reduction in the “sun and beach” holidays that make up the majority of visits to Spain. This is due to the increasing sophistication and varied demands of modern tourism, the ability to get this type of holiday from cheaper locations, and a changing holiday pattern of the European tourist. The new tourists that are replacing this are the impetus behind the growth in rural and cultural tourism. The days of tourists having just one holiday per year lasting two to four weeks are changing rapidly and being replaced by more frequent short breaks that tend to be themed (city, rural, activity etc).

The modern tourist of today in Spain is not only looking for a typical package holiday at the cheapest price but rather a more holistic experience that includes all sorts of additional activities. This can be seen in the significant increases in alternative breaks such as city breaks and rural or activity breaks. These tourists are more self sufficient when booking their holidays, increasingly using the internet, comparing prices, expecting quality, taking advantage of last minute deals, and are altogether more sophisticated and demanding.

Internet development/usage continues to outpace all other growth areas

In Spain, the majority of all sales through the internet in 2005 were related to travel and tourism. 26% of internet users have bought flight tickets and reservations, 27% have reserved hotels and holidays, and 24% have bought tickets for events and performances according to trade sources. Importantly in 2005, an estimated 40% of all consumers that booked holidays consulted and compared deals on the internet before booking. This is coupled with an increasing confidence in security concerns and the emergence of trusted internet brands such as E-Dreams.com and Lastminute.com.

Increased competition in the hotel industry

2005 has continued to be a difficult year for hotels which have experienced price reduction, lower expenditure per tourist, as well as significant investment demands in their existing outlets to provide the required facilities for the ever demanding tourist of today. This has been especially harsh for independent hotels which are seeing reductions in sales and number of outlets. This is combined with an increasing demand for private accommodation and an increase in second home purchases. Tourists are increasingly turning their backs on a traditional bucket and spade hotel and are looking for themes such as accommodation with spas, particularly activities on offer, and/or high quality food.
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Companies Mentioned Include:
- Advent International
- Air Europa
- Air Nostrum
- Aspro Ocio SA
- ATESA – Autotransporte Turístico Español SA
- Avis Alquile un Coche SA
- Barceló, Grupo
- E-Dreams.com
- Europcar IB
- Futura International Airways
- Grupo Iberostar SA
- Halcón Viajes SA
- Hertz
- Hertz de España
- Hesperia Inversiones Aereas
- Iberia – Líneas Aéreas de España SA
- Iberojet
- Iberostar SA, Grupo
- NH Hoteles, Grupo
- Paradores de Turismo de Espana
- Parques Reunidos SA
- Pepecar
- Record Rent A Car SA
- Riu Hoteles SA
- Rumbo.com
- Sol Meliá SA
- Spanair SA
- TQ3 Travel
- Travelplan
- Viajes El Corte Inglés
- Viajes Eroski
- Viajes Iberia
- Viajes Intersol
- Viajes Marsans Group
- Viajes Soltour SA
- Vueling Airlines SA
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