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Travel in Thailand

  • ID: 64081
  • Report
  • November 2016
  • Region: Asia, Thailand
  • 85 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
Inbound arrivals saw faster growth in 2015 compared with 2014, as the political situation under the military government stabilised, giving tourists more confidence and allowing them to feel more comfortable visiting Thailand.

The Travel in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
TRAVEL IN THAILAND

November 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Inbound Arrivals Pick Up in 2015
Mobile Travel Sales Continue To See Strong Growth
Private Rentals Remain Popular, Driven by Short-term Rentals
Fly and Bike Gains Prevalence in Thailand
Inbound Arrivals Is Expected To See Healthy Growth in the Forecast Period
SWOT
Summary 1 Destination Thailand: SWOT
Market Data
Table 1 Annual Leave: Volume 2010-2015
Table 2 Travellers by Age 2010-2015
Table 3 Seasonality: Number of People 2010-2015
Table 4 Leisure Outbound Demographics 2010-2015
Table 5 Other Transport Sales: Value 2010-2015
Table 6 Other Transport Online Sales: Value 2010-2015
Table 7 Forecast Other Transport Sales: Value 2015-2020
Table 8 Forecast Other Transport Online Sales: Value 2015-2020
Table 9 Activities: Value 2010-2015
Table 10 Forecast Activities: Value 2015-2020
Sources
Summary 2 Research Sources
Headlines
Trends
Outbound
Prospects
Category Data
Table 11 Inbound Arrivals: Number of Trips 2010-2015
Table 12 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 13 Inbound City Arrivals 2010-2015
Table 14 Inbound Receipts: Value 2010-2015
Table 15 Business Inbound Demographics: Number of Trips 2010-2015
Table 16 Leisure Inbound Demographics: Number of Trips 2010-2015
Table 17 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 18 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 19 Forecast Inbound Receipts: Value 2015-2020
Table 20 Domestic Trips by Destination: Number of Trips 2010-2015
Table 21 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 22 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 23 Domestic Expenditure: Value 2010-2015
Table 24 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 25 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 26 Forecast Domestic Expenditure: Value 2015-2020
Table 27 Outbound Departures: Number of Trips 2010-2015
Table 28 Outbound Departures by Destination: Number of Trips 2010-2015
Table 29 Outbound Expenditure: Value 2010-2015
Table 30 Forecast Outbound Departures: Number of Trips 2015-2020
Table 31 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 32 Forecast Outbound Expenditure: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 33 Airlines Sales: Value 2010-2015
Table 34 Airlines Online Sales: Value 2010-2015
Table 35 Airlines: Passengers Carried 2010-2015
Table 36 Airlines: Passengers Carried by Distance 2010-2015
Table 37 Airlines NBO Company Shares: % Value 2011-2015
Table 38 Charter Airlines Brands by Key Performance Indicators 2015
Table 39 Low Cost Carriers Airlines Brands by Key Performance Indicators 2015
Table 40 Schedule Airlines Brands by Key Performance Indicators 2015
Table 41 Forecast Airlines Sales: Value 2015-2020
Table 42 Forecast Airlines Online Sales: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 43 Car Rental Sales: Value 2010-2015
Table 44 Car Rental Online Sales: Value 2010-2015
Table 45 Structure of Car Rental Market 2010-2015
Table 46 Car Rental NBO Company Shares: % Value 2011-2015
Table 47 Car Rental Brands by Key Performance Indicators 2015
Table 48 Forecast Car Rental Sales: Value 2015-2020
Table 49 Forecast Car Rental Online Sales: Value 2015-2020
Headlines
Trends
Prospects
Category Data
Table 50 Lodging Sales: Value 2010-2015
Table 51 Lodging Online Sales: Value 2010-2015
Table 52 Hotels Sales: Value 2010-2015
Table 53 Hotels Online Sales: Value 2010-2015
Table 54 Other Lodging Sales: Value 2010-2015
Table 55 Other Lodging Online Sales: Value 2010-2015
Table 56 Lodging Outlets: Units 2010-2015
Table 57 Lodging: Number of Rooms 2010-2015
Table 58 Hotels NBO Company Shares: % Value 2011-2015
Table 59 Hotel Brands by Key Performance Indicators 2015
Table 60 Forecast Lodging Sales: Value 2015-2020
Table 61 Forecast Lodging Online Sales: Value 2015-2020
Table 62 Forecast Hotels Sales: Value 2015-2020
Table 63 Forecast Hotels Online Sales: Value 2015-2020
Table 64 Forecast Other Lodging Sales: Value 2015-2020
Table 65 Forecast Other Lodging Online Sales: Value 2015-2020
Table 66 Forecast Lodging Outlets: Units 2015-2020
Headlines
Trends
Prospects
Category Data
Table 67 Lodging Sales: Value 2010-2015
Table 68 Lodging Online Sales: Value 2010-2015
Table 69 Hotels Sales: Value 2010-2015
Table 70 Hotels Online Sales: Value 2010-2015
Table 71 Other Lodging Sales: Value 2010-2015
Table 72 Other Lodging Online Sales: Value 2010-2015
Table 73 Lodging Outlets: Units 2010-2015
Table 74 Lodging: Number of Rooms 2010-2015
Table 75 Hotels NBO Company Shares: % Value 2011-2015
Table 76 Hotel Brands by Key Performance Indicators 2015
Table 77 Forecast Lodging Sales: Value 2015-2020
Table 78 Forecast Lodging Online Sales: Value 2015-2020
Table 79 Forecast Hotels Sales: Value 2015-2020
Table 80 Forecast Hotels Online Sales: Value 2015-2020
Table 81 Forecast Other Lodging Sales: Value 2015-2020
Table 82 Forecast Other Lodging Online Sales: Value 2015-2020
Table 83 Forecast Lodging Outlets: Units 2015-2020
Headlines
Trends
Prospects
Category Data
Table 84 Lodging Sales: Value 2010-2015
Table 85 Lodging Online Sales: Value 2010-2015
Table 86 Hotels Sales: Value 2010-2015
Table 87 Hotels Online Sales: Value 2010-2015
Table 88 Other Lodging Sales: Value 2010-2015
Table 89 Other Lodging Online Sales: Value 2010-2015
Table 90 Lodging Outlets: Units 2010-2015
Table 91 Lodging: Number of Rooms 2010-2015
Table 92 Hotels NBO Company Shares: % Value 2011-2015
Table 93 Hotel Brands by Key Performance Indicators 2015
Table 94 Forecast Lodging Sales: Value 2015-2020
Table 95 Forecast Lodging Online Sales: Value 2015-2020
Table 96 Forecast Hotels Sales: Value 2015-2020
Table 97 Forecast Hotels Online Sales: Value 2015-2020
Table 98 Forecast Other Lodging Sales: Value 2015-2020
Table 99 Forecast Other Lodging Online Sales: Value 2015-2020
Table 100 Forecast Lodging Outlets: Units 2015-2020
Headlines
Trends
Prospects
Category Data
Table 101 Intermediaries Sales: Value 2010-2015
Table 102 Intermediaries Corporate Business Online Sales: Value 2010-2015
Table 103 Intermediaries Leisure Online Sales: Value 2010-2015
Table 104 Intermediaries NBO Company Shares: % Value 2011-2015
Table 105 Forecast Intermediaries Sales: Value 2015-2020
Table 106 Forecast Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 107 Forecast Intermediaries Leisure Online Sales: Value 2015-2020
Headlines
Trends
Mobile Travel Sales To Residents
Prospects
Category Data
Table 108 Online Travel Sales to Residents: Value 2010-2015
Table 109 Mobile Travel Sales to Residents: Value 2010-2015
Table 110 Forecast Online Travel Sales to Residents: Value 2015-2020
Headlines
Trends
Mobile Travel Sales To Residents
Prospects
Category Data
Table 111 Online Travel Sales to Residents: Value 2010-2015
Table 112 Mobile Travel Sales to Residents: Value 2010-2015
Table 113 Forecast Online Travel Sales to Residents: Value 2015-2020
Headlines
Trends
Mobile Travel Sales To Residents
Prospects
Category Data
Table 114 Online Travel Sales to Residents: Value 2010-2015
Table 115 Mobile Travel Sales to Residents: Value 2010-2015
Table 116 Forecast Online Travel Sales to Residents: Value 2015-2020
Headlines
Trends
Mobile Travel Sales To Residents
Prospects
Category Data
Table 117 Online Travel Sales to Residents: Value 2010-2015
Table 118 Mobile Travel Sales to Residents: Value 2010-2015
Table 119 Forecast Online Travel Sales to Residents: Value 2015-2020
Table 120 Forecast Mobile Travel Sales to Residents: Value 2015-2020
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asian Trails Ltd Thailand
  • Bangkok Airways Co Ltd
  • Dusit Thani PCL
  • Oriental Hotel PCL
  • Rungroj Tours
  • Shangri-La Hotel PCL
  • MORE
Overcoming the Tsunami shock

The tsunami was, by far, the worst ever event to have hit the country in many decades. While mourning the loss of lives and other damage and devastation, the Thai government was one of the first to fully pledge and make concerted efforts with government associations and the private sector for a rapid recovery for the tourism market. Phuket; one of Thailand’s world renowned tourist destinations, had been directly hit by the waves, and within the first three months, was ready to welcome back visitors. Fear and superstition did dampen the arrival of tourists to the provinces affected by the tsunami, for Thais and Asians, but by the end of the year, international arrivals started to pick up and Thais will return for the commemoration ceremony to be held on the first anniversary of the event.

Other headline news dampened travel plans, but country still saw positive growth.

Hit with other negative events, from continued terrorism in the south, to fuel hikes, droughts and flash floods, it seemed that the country was facing a tough year for a healthy economy. Travel plans dampened for both international arrivals and domestic tourism, as caution was taken and trips postponed. However, as issues were tackled and plans implemented by the government, travel and tourism also reverted back to normalcy quickly, as travellers felt positive about safety and security. Overall, the country’s rapid recovery from the destruction and other negative events throughout the year ensured the travel and tourism market maintained positive growth for 2005.

Continued positive growth of domestic tourism boosted moral for industry

Domestic tourism continued to see healthy growth over the review period, with 2005 expected to meet the target of 76 million domestic trips taken. While efforts and attention for the six provinces were at the forefront of the news, Thais simply changed destinations to other regions of the country instead of cancelling travel plans. The positive growth for domestic tourism was one of the government’s strategies for the past few years to boost the Thai economy and encourage Thais to travel within the country. This has also encouraged operators in the market’s various sectors to feel more at ease, as they are already suffering from intense competition. Different campaigns and promotional packages were continuously launched for Thais to (re)discover the country’s beauty and unseen places. As such, domestic tourism grew to other regions of the country and should continue to grow in the future.

Budget airlines continued success since launch last year.

The launch of low-cost carriers in 2004 was the key factor for the upsurge in sales value for the transportation sector in 2005. Prices became affordable for the general mass and travellers were able to opt for an upgrade in mode of transport and/or travel further away from their original destinations. In 2005, budget airlines increased flights and destinations as they competed for share of domestic travel. Plans are also underway for extensions to more international routes, and this should happen in the near future. Air travel; contributing to 88% of overall value sales in transportation, saw positive growth of 6% in 2005, with budget airlines playing a significant role in this increase.

Hotels upgraded quality and services and consumers benefit

Hotel standards were continuously upgraded in the hope of not only attracting more customers, but also to be to increase rack rates. There was also an increase in number of chained hotels, both international and privately owned this year, which are all mid- to premium star ratings. However, Thailand already has more than 4,000 hotel outlets in the country and is a highly competitive market. With negative events throughout the year, hotels had no choice but to compete with promotional packages and discounted room rates to maintain a profitable occupancy rate, and lure more customers to the outlets. As such, consumers benefited overall, as they were able to make use of the better standard of quality and services, and at an affordable price.

Internet transactions still not widely used by locals but trend picking up

Internet transactions still contribute a very small percentage in total value sales across travel and tourism. Only recently have Thais become more familiar, as low-cost carriers actively encourage on-line booking and payment so as to be able to lower ticket costs. There were also more online sites set up by both direct suppliers and intermediaries, although still mostly frequented by foreigners. Currently, locals still utilize the internet as means of finding out general information. Traditional travel retailers still play an important role in the market as locals still prefer to contact and make reservations by phone or fax, and being able to inquire for information in person.

The online trend should pick up as locals familiarize themselves with this alternative choice. Better pricing online, and user friendly websites will help in the future.

Industry momentum picks up rapidly during the forecast period

The outlook for 2006 onwards, in terms of visitors and domestic tourists during the forecast period, will surely be good news. The country still has much to offer, whether the natural beauty or tourist attractions of cultural heritages and historical sites, to attractions and theme parks. Travel and tourism will be one of the Thai government’s priorities, as it accounts for a significant part of the GDP. All sectors of travel and tourism should benefit and see increase in value sales and positive growth.
Note: Product cover images may vary from those shown
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Companies Mentioned Include:
- Avis Rent a Car Thailand
- Thai Airways International PCL
- Bangkok Airways Co Ltd
- Orient Thai Airlines
- Thai AirAsia Co Ltd
- Sky Asia Co Ltd (Nok Air)
- Phuket FantaSea Co Ltd.
- Budget Rent A Car System Inc
- Paragon Car Rental Co. Ltd
- Krung Thai Car Rent International
- S.M.T. Rent a Car
- North Wheels Rent-a-Car Co Ltd
- World Travel Service Ltd
- Turismo Asia
- Diethelm (Thailand) Co Ltd
- Siam Express Co Ltd
- Asian Trails Ltd Thailand
- Thai Siri Tours
- Rungroj Tours
- NS Tours & Services Co Ltd
- Laguna Hotels & Resorts PCL
- Central Plaza Hotel PCL
- Dusit Thani PCL
- Oriental Hotel PCL
- Shangri-La Hotel PCL
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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