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Wine in Belgium

  • ID: 64089
  • Report
  • June 2016
  • Region: Europe, Belgium
  • 45 Pages
  • Euromonitor International
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Belgium is one of the biggest consumers of wine among the non-wine producing countries, with a per capita consumption of 25 litres per year (27 litres if cross-border trade is included). However, wine is a relatively mature category and as a result remained relatively stagnant in total volume terms in 2015. Characteristic of a mature category, it saw weaker total volume growth than total current value growth in 2015.

The Wine in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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WINE IN BELGIUM

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Diageo Belgium NV SA in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 1 Diageo Belgium NV SA: Key Facts
Summary 2 Diageo Belgium NV SA: Operational Indicators
Competitive Positioning
Summary 3 Diageo Belgium NV SA: Competitive Position 2015
Etn Franz Colruyt NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 4 Etn Franz Colruyt NV: Key Facts
Summary 5 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Company Background
Chart 1 Etn Franz Colruyt NV: Colruyt in Brussels (Wezembeek-Oppem)
Private Label
Summary 6 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 7 Etn Franz Colruyt NV: Competitive Position 2015
Executive Summary
Volume Declines But Value Grows
Gin Continues To Grow
Small Players Increase in Number But the Big Players Resist
the On-trade Channel Is in Transition
Negative Performance Predicted for the Forecast Period
Key Trends and Developments
Drink Less But Better
Premiumisation of the On-trade Channel
Gin and Cocktails Remain Popular
Key New Product Launches
Summary 8 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 40 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 41 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 42 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 46 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 47 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 48 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 49 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 50 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 51 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 56 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 57 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 58 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources
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