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Wine in Canada

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    Report

  • 35 Pages
  • June 2023
  • Region: Canada
  • Euromonitor International
  • ID: 64092
Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as sparkling wine, show growth due to increased socialisation post-pandemic and the full reopening of the country, other wine types have suffered a decline as consumers shift towards other types of alcoholic drinks that offer more variety.

The analyst's Wine in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Overall volume growth declines, albeit with stronger on-premise growth
  • Non-alcoholic wines remain dynamic, backed by new product launches
  • Supermarkets and hypermarkets gain share with wider availability
PROSPECTS AND OPPORTUNITIES
  • Wine to see a marginal increase in growth
  • Non-alcoholic wine will extend its strong performance into the forecast period
  • Impending alcohol tax threatens growth
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2017-2022
  • Table 2 Sales of Wine by Category: Total Value 2017-2022
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN CANADA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 35 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources