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Wine in China

  • ID: 64093
  • June 2016
  • Region: China
  • 49 pages
  • Euromonitor International
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Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers’ growing interest in grape wine, particularly imported still light grape wine, boosted consumption a lot in 2015.

The Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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WINE IN CHINA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 1 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 2 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2015
Executive Summary
Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
Rtds Remains the Category With the Most Dynamic Growth
Domestic Companies Are Competitively Positioned To Dominate the Market
Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
Higher Total Volume Cagr Is Expected Over the Forecast Period
Key Trends and Developments
Consumption Is Greater Among Younger Consumers
Niche Categories Gain More Attention in Alcoholic Drinks
Affordable Imported Products Gaining in Popularity
Key New Product Launches
Summary 4 Key New Product Developments 2015
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 54 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
Table 55 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
Table 56 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
Table 57 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 65 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
Table 66 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
Table 67 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
Table 68 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources

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