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Wine in Romania Product Image

Wine in Romania

  • ID: 64096
  • September 2013
  • Region: Romania
  • 61 pages
  • Euromonitor International

The total volume growth of wine in 2012 was as a result of the good production of wine in 2011, result of the excellent harvest in the same year. Manufacturers put effort into producing cheaper varieties in order to fulfil the need for wine at affordable prices, ready to compete against unbottled wine sold directly at the production areas. Increasing branding activity also made an important contribution to value growth despite the adverse loss in the level of consumer purchasing power. As a...

The Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WINE IN ROMANIA

September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Murfatlar Romania SA: Key Facts
Summary 2 Murfatlar Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Murfatlar Romania SA: Competitive Position 2012
Vincon Vrancea SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Vincon Vrancrea SA: Key Facts
Summary 5 Vincon Vrancea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Vincon Vrancea SA: Competitive Position 2012
Executive Summary
Alcoholic Drinks Advances in 2012
Lower Incomes Limit Growth in 2012
Multinationals Lead Sales in 2012
Modern Retail Chains Retain the Majority of Sales in 2012
Forecast Growth Is Less Than Potential
Key Trends and Developments
Low Purchasing Power Affects Sales
Modern Retailers Expand Activity
Sales in Rural Areas Show Good Growth Potential
Specialist Retailers
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 42 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2012
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel that Uses Wholesalers 2012
Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 46 Selling Margin of a Typical Spirits Brand in Retail Channel that Uses Wholesalers 2012
Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 9 Key New Product Developments 2012
Market Indicators
Table 48 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 49 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 50 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 51 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 52 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 57 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 58 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 59 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources

Note: Product cover images may vary from those shown

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