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Wine in Romania

  • ID: 64096
  • August 2015
  • Region: Romania
  • 46 pages
  • Euromonitor International

The low total volume growth in wine in 2014 was a consequence of low purchasing power, which continued to affect large segments of the population and which counterbalanced the excellent production of wine in 2013, when Romania almost doubled its wine production compared with 2012. Manufacturers also put effort into producing cheaper varieties in order to fulfil the need for wine at affordable prices; to compete against loose wine sold directly in the production areas.

The Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WINE IN ROMANIA

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 28 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 29 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 30 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 31 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 32 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 33 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 34 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Murfatlar Romania SA: Key Facts
Summary 2 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
Summary 3 Murfatlar Romania SA: Competitive Position 2014
Executive Summary
Sales in 2014 Continue To Be Negatively Impacted by Low Purchasing Power
Unit Prices Increase As Result of An Excise Increase
Multinationals Retain An Undisputable Lead
Modern Retailers Control Sales
the Forecast Performance Is Expected To Remain Under Potential
Key Trends and Developments
Low Purchasing Power Affects Sales
Specialist Retailers Return To Growth
Rural Areas Have Strong Growth Potential
Key New Product Launches
Summary 4 Key New Product Developments 2014-2015
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 52 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 53 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 54 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Treasury Wine Estates Limited
  • Australian Grape and Wine Authority
  • Anheuser Busch Companies, Inc.
  • Wines of South Africa
  • Pernod Ricard