Wine In Romania

Euromonitor International, February 2012, Pages: 65

The decline in wine volume sales in 2011 was mainly the result of government austerity measures and the consequent drop in consumer purchasing power. On the other hand, increased branding activity boosted value sales. Branding activity has shown excellent results since 2006, following the strong expansion of modern retail chains which reserve increasing amounts of shelf-space for bottled branded wine. Nevertheless, the effects of branding activity were predominantly limited to major cities due...

The Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WINE IN ROMANIA
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Murfatlar Romania SA: Key Facts
Summary 2 Murfatlar Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Murfatlar Romania SA: Competitive Position 2011
Vincon Vrancea SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Vincon Vrancrea SA: Key Facts
Summary 5 Vincon Vrancea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Vincon Vrancea SA: Competitive Position 2011
Vinexport SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 7 Vinexpert SRL: Key Facts
Summary 8 Vinexpert SRL: Operational Indicators
Internet Strategy
Company Background
Chart 1 Vinexpert SRL: Vinexpert in Bucharest]
Private Label
Competitive Positioning
Summary 9 Vinexpert SRL: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Decline in 2011
Austerity Measures Result in Decline in Purchasing Power
Multinationals Continue To Dominate Sales
Small Grocery Retailers Continue To Dominate Distribution
Forecast Growth Will Be Hit by Slow Economic Recovery
Key Trends and Developments
Consumption Impacted by Falling Purchasing Power
Large Retailers Continue With Expansion Plans
Rural Areas Have Strong Growth Potential
Key New Product Launches
Summary 10 Key New Product Developments 2010-2011
Specialist Retailer
Summary 11 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 43 Selling Margin of a Typical Beer Brand 2011
Table 44 Selling Margin of a Typical Wine Brand 2011
Table 45 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 55 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 56 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 57 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 12 Research Sources

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