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The Market for Consumer Lifestyles in Switzerland

  • ID: 64154
  • March 2003
  • Region: Switzerland
  • Euromonitor International
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Switzerland has among the highest smoker rates in Europe, with 35% of the population (40% of men and 30% of women) classed as smokers in 2000. Smoking prevention, just as in many other European countries, has been quite unsuccessful. Current developments can be summarised into two points: the number of female smokers is increasing at a higher rate than the number of male smokers. Secondly, the Swiss begin smoking at an earlier age. The government has tried to prevent this by increasing taxation. In the last five years, the average price of a pack of cigarettes has increased from 3.20 Swiss francs to 4.80 Swiss francs. This price trend will most probably continue. This coming autumn, it will be decided whether the price ought to be increased by one more Swiss franc. Understand more fully what drives consumer choices and expenditure with our lifestyle analysis. Comprehensive data and statistics on demographic and economic trends are presented in a standardised format for 52 major markets. Analysis includes household profiles, eating and drinking habits; health, education and transport statistics; and savings and investments data.

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