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Beer in China

  • ID: 64189
  • June 2016
  • Region: China
  • 47 pages
  • Euromonitor International
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The most obvious trend in 2015 was the continual increase in volume sales of mid-priced and premium brands. Major players emphasised their high quality of material and unique brewing technology used, to build their high-end brand image. Companies were able to gain a competitive advantage by providing added-value products to meet their target audience’s needs. Meanwhile, expanding their premium products’ volume share enabled companies to generate higher profits.

The Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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BEER IN CHINA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Category Data
Table 1 Sales of Beer by Category: Total Volume 2010-2015
Table 2 Sales of Beer by Category: Total Value 2010-2015
Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 China Resources Beer (Holdings) Co Ltd: Key Facts
Summary 3 China Resources Beer (Holdings) Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 China Resources Beer (Holdings) Co Ltd: Competitive Position 2015
Executive Summary
Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
Rtds Remains the Category With the Most Dynamic Growth
Domestic Companies Are Competitively Positioned To Dominate the Market
Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
Higher Total Volume Cagr Is Expected Over the Forecast Period
Key Trends and Developments
Consumption Is Greater Among Younger Consumers
Niche Categories Gain More Attention in Alcoholic Drinks
Affordable Imported Products Gaining in Popularity
Key New Product Launches
Summary 5 Key New Product Developments 2015
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 38 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
Table 39 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
Table 40 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
Table 41 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
Table 50 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
Table 51 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
Table 52 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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