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Hot Drinks in the Netherlands

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    Report

  • 38 Pages
  • December 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 64332
Hot drinks is seeing value sales rise while volumes fall in the Netherlands, largely as a result of sharp increases in price resulting from spikes in the cost of ingredients such as coffee beans and cocoa on the global market. Consumers are cutting back on consumption and looking for more affordable options in the face of these marked price increases. This presents major challenges for brands, which are facing increased competition from the private label segment.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Price increases reshaping consumption patterns
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Volumes falling
  • Price rises limiting growth potential of premium products
WHAT’S NEXT?
  • Changing consumption habits
  • Douwe Egberts likely to retain lead, but faces growing competition
  • Growing focus on sustainability
COMPETITIVE LANDSCAPE
  • Douwe Egberts faces ongoing issues due to its relationship with major retailers
  • Smaller players seeing strong growth
CHANNELS
  • Supermarkets dominant, but suffering from changing market dynamics
  • Discounters registering increase in share
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sharp price increases affect consumer behaviour
INDUSTRY PERFORMANCE
  • Producers increase the use of Robusta beans to curb price increases
  • Fresh coffee beans bucks trend of volume decline
WHAT’S NEXT?
  • General price level of coffee will remain high
  • Technological developments in coffee machines and hard pods will influence the development of the coffee category
  • Producers will have to be more open about the sourcing of coffee beans
COMPETITIVE LANDSCAPE
  • Conflicts with Jumbo and Picnic take their toll on Douwe Egberts
  • De Koffiejongens benefits from environmentally and socially sustainable positioning
CHANNELS
  • Dutch consumers become more sophisticated when it comes to coffee
  • Discounters gaining share
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increase in the cost of cocoa undermines volumes and boosts interest in private label products
INDUSTRY PERFORMANCE
  • Spike in costs of cocoa impacts other hot drinks
  • Chocolate-based flavoured powder drinks faces stiff competition from RTD products
WHAT’S NEXT?
  • Value sales to grow, but volume to continue to see a steady decline
  • Hard pods might be the only viable route for product development
  • Popularity sports nutrition could help and hinder other hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé holds clear lead in other hot drinks
  • Private label attracting price-conscious consumers
CHANNELS
  • Supermarkets remains the dominant retail channel, but offer is limited
  • Discounters gains share as prices rise
CATEGORY DATA
  • Table 37 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 38 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 39 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting consumption habits in tea
INDUSTRY PERFORMANCE
  • Modest decline in volume sales, but rise in value
  • Green tea seeing decline, though matcha continues to gain in popularity
WHAT’S NEXT?
  • Positive outlook for tea
  • Social media will play a major role in shaping trends in tea
  • Consumers will demand products that help them to achieve their wellness and fitness goals
COMPETITIVE LANDSCAPE
  • Douwe Egberts and grocery retailers lock horns over prices
  • Strong performance from brands with natural or sustainable positioning
CHANNELS
  • Supermarkets dominates distribution of tea, but share is being eroded
  • Health and beauty specialists benefiting from evolving demand trends
CATEGORY DATA
  • Table 47 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 48 Retail Sales of Tea by Category: Value 2020-2025
  • Table 49 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER