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Retail in Australia

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    Report

  • 109 Pages
  • March 2024
  • Region: Australia
  • Euromonitor International
  • ID: 4658599
Retail in Australia had to navigate a complex landscape in 2023, marked by a series of challenges, most notably the cost-of-living crisis stemming from rising interest rates and increased energy bills. These factors squeezed consumers' discretionary incomes, prompting a shift in spending priorities away from non-essential purchases. Nevertheless, some Australians turned to experiences such as travel and dining out for pleasure and some relief from inflationary pressures.

The Retail in Australia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN AUSTRALIA
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Promotions drive up volume sales amid cautious spending behaviour
  • Sustainability is a focal point for retailers
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • End of year/Christmas shopping
  • Back-to-school
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • 7-Eleven’s Australian operations up for sale despite seeing growth in local market
  • 7-Eleven collaborates with Grabango to speed up convenience store payments
  • Foodservice and packaged beverages drive growth of convenience retailers
PROSPECTS AND OPPORTUNITIES
  • Viva Energy highlights a diverse convenience retailer as vital for future success
  • Hydrogen service stations expected to expand over the forecast period
  • More stringent tobacco regulations overseas could set new standard for Australia
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong performance for discounters as cost of living in Australia continues to rise
  • Aldi aims to lead in terms of environmental sustainability
  • Aldi’s competitiveness mostly unaffected by lack of e-commerce presence
PROSPECTS AND OPPORTUNITIES
  • Maintaining momentum after inflation eases will be key for Aldi
  • Potential for growth through e-commerce
  • Aldi looking to expand its sustainability goals with new partnerships
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Discounters GBO Company Shares: % Value 2019-2023
  • Table 68 Discounters GBN Brand Shares: % Value 2020-2023
  • Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hypermarkets experience a challenging year after a strong 2022
  • Target stores continue to be rebranded to Kmart by Wesfarmers
  • Kmart takes its next step in automation with click-and-collect trials
PROSPECTS AND OPPORTUNITIES
  • Hypermarkets expected to return to stronger growth as cost-of-living pressures ease
  • Big W makes moves to reduce plastic usage in its stores
  • E-commerce to face tough challenge after a notable slowdown in 2023
SUPERMARKETS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Coles and Woolworths forced into lowering prices to compete with discounters
  • Rise in prices causes an increase in shoplifting for supermarkets
  • Coles invests in technology to improve the customer experience
PROSPECTS AND OPPORTUNITIES
  • Enhancing the supermarket experience based on specific customer needs
  • Product innovation for private label can give a competitive edge
  • Online channels to become increasingly competitive for supermarkets
CHANNEL DATA
  • Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Small local grocers face increasing competition from diversifying supermarkets
  • Independent operators offer competitive pricing on local produce
  • Automatic cash handling helps small local grocers boost efficiency
PROSPECTS AND OPPORTUNITIES
  • Small local grocers to continue excelling through unique offerings
  • Changing consumer sentiment can create an opportunity for independents
  • Further shift online can present a potential threat for small local grocers
CHANNEL DATA
  • Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
  • Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
  • Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
  • Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Channel experiences sales slowdown amid cost-of-living crisis
  • Investment in experience retailing and digitalisation amid revival of offline shopping
  • Retailers adjust to economic challenges to attract budget-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • Future performance is contingent on prevailing economic circumstances
  • The pursuit of sustainability will remain a strategic priority
  • Apparel and footwear specialists expected to continue investing in digitalisation
CHANNEL DATA
  • Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Physical retail outlets experience positive sales performance amid greater mobility
  • Excessive inventory results in intensified promotional endeavours to bolster demand
  • Specialists feel pressure from emerging hypermarket private label lines
PROSPECTS AND OPPORTUNITIES
  • Navigating economic challenges and embracing offline retail resurgence over the forecast period
  • Retailers are poised to enhance consumer convenience through strategic partnerships and innovation in Australia's retail environment
  • Sustainable trend is set to take root in appliances and electronics specialists
CHANNEL DATA
  • Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pharmacies retain leadership for health products over supermarkets
  • Beauty specialists retain popularity over department stores
  • Mecca remains Australia’s leading beauty specialist chain
PROSPECTS AND OPPORTUNITIES
  • Sustainability and convenience will drive health and beauty specialists
  • Change in prescription legislation to potentially impact pharmacy traffic
  • Demand for optical goods set to grow due to rise in myopia among Australians
CHANNEL DATA
  • Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Supply chain issues improve, but sales slow amid inflationary pressure
  • IKEA remains most popular homewares and home furnishing specialist
  • Bunnings retains considerable lead in home products specialists, benefiting from the booming DIY trend
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to grow, but offline will remain key for big-ticket items
  • Sustainability will be focal point for channel players
  • Further growth potential for pet shops and superstores in Australia
CHANNEL DATA
  • Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Department store sales slow amid cost-of-living crisis
  • Variety stores experience downward pressure from grocery retailers
  • Retail media is a focal point for David Jones
PROSPECTS AND OPPORTUNITIES
  • General merchandise stores to experience further pressure from hypermarkets and specialists
  • Variety stores set to adapt strategies amid economic challenges by focusing on diverse offerings and competitive pricing
  • Continuous investment by department stores in omnichannel strategy
CHANNEL DATA
  • Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-commerce growth presents challenge for direct selling
  • Health and beauty direct selling records improving sales growth in 2023
  • Flexible arrangements the new norm for direct selling agents
PROSPECTS AND OPPORTUNITIES
  • Limited growth amid competitive landscape and further online shopping
  • Word of mouth an advantage of direct selling
  • Digitalisation and sustainability can support direct selling in the coming years
CHANNEL DATA
  • Table 133 Direct Selling by Product: Value 2018-2023
  • Table 134 Direct Selling by Product: % Value Growth 2018-2023
  • Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 137 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Greater mobility in Australia boosts vending’s performance
  • Innovation in the vending space challenges consumer perceptions
  • Vending machines for pet treats show potential for channel expansion
PROSPECTS AND OPPORTUNITIES
  • Future outlook for vending machines expected to be stable
  • Abundance of beverage vending machines raises questions about sustainability
  • Opportunity for more medical products to be distributed by vending
CHANNEL DATA
  • Table 139 Vending by Product: Value 2018-2023
  • Table 140 Vending by Product: % Value Growth 2018-2023
  • Table 141 Vending GBO Company Shares: % Value 2019-2023
  • Table 142 Vending GBN Brand Shares: % Value 2020-2023
  • Table 143 Vending Forecasts by Product: Value 2023-2028
  • Table 144 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Specialist e-commerce platforms struggle but DTC becomes popular
  • Leading grocery retailer expands its digital offering
  • Amazon.com leads marketplace e-commerce but there is rising pressure from Temu following its successful launch in Australia
PROSPECTS AND OPPORTUNITIES
  • E-commerce will continue to expand but at a slower pace compared to surge over review period
  • Discounter e-commerce marketplace set to drive channel’s growth
  • Omnichannel strategy will become more mainstream in Australia
CHANNEL DATA
  • Table 145 Retail E-Commerce by Channel: Value 2017-2022
  • Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 147 Retail E-Commerce by Product: Value 2017-2022
  • Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027