RTD Coffee in Austria

In 2011, the main drivers of volume growth in RTD coffee were new product launches and multipack offerings, both responding to the on-going trend of convenience among Austrian consumers. An increasing number of young and active consumers welcome RTD coffee as a tasty energy booster and a convenient alternative to brewed coffee, especially during the warmer times of the year. While Emmi Frischprodukte AG, for instance, targets the impulsive buying behaviour with its newly launched single pack...

Euromonitor International's RTD Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

RTD COFFEE IN AUSTRIA
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Rauch Fruchtsäfte GmbH in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 1 Rauch Fruchtsäfte GmbH: Key Facts
Summary 2 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Rauch Fruchtsäfte GmbH: Competitive Position 2011
Executive Summary
Meagre Growth for Soft Drinks in 2011
Growing Health Awareness Causes Shift Within Soft Drinks
Coca-Cola Remains Top Dog in Soft Drinks in Austria
Discounters Lose Share To Hypermarkets
Stagnation Looms Over Austrian Soft Drinks Market
Key Trends and Developments
Naturalness on the Fast Track
Demographic Shift Shapes Austrian Soft Drinks Market
Back To the Roots Due To Economic Uncertainty
On-going Cocooning Trend Impacts Distribution of Soft Drinks
Convenience Drives Innovation
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 32 Penetration of Private Label by Category by Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Austria
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources

Novelty value and trendy image boost demand for RTD coffee products
RTD coffee showed the most dynamic performance within soft drinks in 2005 to record double-digit increases in volume and current value sales. It also remained the smallest soft drinks sector however, accounting for less than 1% of total retail volume sales. Its dynamism was underpinned by the relative novelty of RTD coffee products in Austria, as well as by consumer perceptions of products as trendy lifestyle items. Strong advertising activities and new launches also contributed to its positive development. Consumer perceptions of products as trendy lifestyle items also proved a major factor in the further development of energy drinks in 2005, the solid performance of which underpinned that of functional drinks as a whole.

Companies Mentioned Include:
- Coca-Cola Austria GmbH
- Vöslauer Heilquellen-Verwertung AG
- Hofer GmbH & Co KG
- Rauch Fruchtsäfte GmbH
- Waldquelle GmbH
- August Starzinger Limonadenerzeugung
- Rewe Austria AG
- Spar Österreichische Warenhandels AG
- Almdudler Limonade A & S Klein KG
- Rieder's Quellenbetrieb
- Kraft Foods Österreich GmbH
- Radlberger Getränke GmbH
- Maresi GmbH
- Österreichische Brau-Beteiligungs AG (BBAG)
- Red Bull GmbH
- Eckes-Granini Austria GmbH
- Nestlé Österreich GmbH
- Pago Fruchtsäfte GmbH
- Nöm AG
- Stock & Stroh GmbH
- Pfanner Getränke GmbH, Hermann
- Aqua Montana GmbH
- Danone, Groupe
- Peterquelle Mineralwasser GmbH
- Mautner Markhof AG
- DrinkStar GmbH
- Spitz GmbH & Co KG, S
- Schweppes AG
- Croy Getraenke GmbH
- Römerquelle GmbH
- Balaia Warenhandels GmbH
- Unilever Bestfoods Austria GmbH
- Procter & Gamble Austria GmbH