In 2014 Strauss Group launched a new product – Coffee Shot. The product is a small 80ml bottle of strong coffee with milk or dark chocolate, and is marketed as an energy drink; its television campaign was aimed at consumers who struggle with sleepiness at work. Being both an RTD coffee drink and an energy drink, it challenges both categories, and in fact creates a new category of its own.
The RTD Coffee in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTD COFFEE IN ISRAEL
LIST OF CONTENTS AND TABLES
Table 1 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 2 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 3 Off-trade