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RTD Tea in Austria

  • ID: 64386
  • Report
  • February 2017
  • Region: Europe, Austria
  • 27 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Aqua Montana GmbH
  • Croy Getraenke GmbH
  • Hofer GmbH & Co KG
  • Radlberger Getränke GmbH
  • Rewe Austria AG
  • Schweppes AG
  • MORE
RTD tea posted another positive performance in 2016, albeit slower than that of the previous year. While it benefited mainly from the warm weather and a particularly hot summer in 2015, the main growth drivers in 2016 were the leader Rauch’s intensified marketing activities and the emergence of new and healthier variants.

The RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Aqua Montana GmbH
  • Croy Getraenke GmbH
  • Hofer GmbH & Co KG
  • Radlberger Getränke GmbH
  • Rewe Austria AG
  • Schweppes AG
  • MORE
RTD TEA IN AUSTRIA

February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Rauch Fruchtsäfte GmbH & Co Og in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 1 Rauch Fruchtsäfte GmbH & Co OG: Key Facts
Summary 2 Rauch Fruchtsäfte GmbH & Co OG: Operational Indicators
Competitive Positioning
Summary 3 Rauch Fruchtsäfte GmbH & Co OG: Competitive Position 2016
Executive Summary
Soft Drinks Records Moderate Growth in 2016
Hot Summer Weather Remains An Important Driver of Demand
Coca-Cola Austria Remains the Leading Player
Product Innovation Focuses on the Health and Wellness Trend
Further Moderate Growth Rates Expected Over the Forecast Period
Key Trends and Developments
Hot Summer Weather An Increasingly Important Driver of Demand
Brands Reinforcing Their Social Media Presence
Impact of Sodastream Still Uncertain in Austria
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Austria
Definitions
Sources
Summary 4 Research Sources
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FEATURED COMPANIES

  • Aqua Montana GmbH
  • Croy Getraenke GmbH
  • Hofer GmbH & Co KG
  • Radlberger Getränke GmbH
  • Rewe Austria AG
  • Schweppes AG
  • MORE
"Light" is the new buzzword as demand for low calorie soft drinks grows
Low calorie products are becoming increasingly popular. Higher demand for low calorie soft drinks products was driven by greater health consciousness among Austrian consumers, as well as by new product launches and increased advertising support. Demand for low calorie options fuelled growth of concentrates, RTD tea, flavoured bottled water and functional bottled water. Greater demand for low calorie products was also a major driver of growth in energy drinks and juice drinks (up to 24% juice). In carbonates meanwhile, low calorie cola carbonates outperformed the sector as a whole in terms of volume and current value sales growth. 2005 also saw the introduction of the first low calorie RTD coffee product in Austria.
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Companies Mentioned Include:
- Coca-Cola Austria GmbH
- Vöslauer Heilquellen- Verwertung AG
- Hofer GmbH & Co KG
- Rauch Fruchtsäfte GmbH
- Waldquelle GmbH
- August Starzinger Limonadenerzeugung
- Rewe Austria AG
- Spar Österreichische Warenhandels AG
- Almdudler Limonade A & S Klein KG
- Rieder's Quellenbetrieb
- Radlberger Getränke GmbH
- Österreichische Brau- Beteiligungs AG (BBAG)
- Red Bull GmbH
- Eckes-Granini Austria GmbH
- Pago Fruchtsäfte GmbH
- Stock & Stroh GmbH
- Pfanner Getränke GmbH, Hermann
- Aqua Montana GmbH
- Danone, Groupe
- Peterquelle Mineralwasser GmbH
- Mautner Markhof AG
- DrinkStar GmbH
- Spitz GmbH & Co KG, S
- Schweppes AG
- Croy Getraenke GmbH
- Römerquelle GmbH
- Balaia Warenhandels GmbH
- Unilever Bestfoods Austria GmbH
- Procter & Gamble Austria GmbH
- Vöslauer Heilquellen
- Verwertung AG (HBO Getränkeindustrie Holdung AG)
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