Osem Food Industries launched a new carbonated product in RTD tea. Tempo Beer Industries had previously attempted to enter carbonated RTD tea in 2011, but this failed, despite a successful marketing campaign. This is another attempt to revive the category, and Osem’s new carbonated Nestea was launched in three flavours – lemon, peach and diet peach. The launch included television and billboard advertisements, as well as tasting stands at various events.
The RTD Tea in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTD TEA IN ISRAEL
LIST OF CONTENTS AND TABLES
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea