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RTD Tea in South Africa

  • ID: 64403
  • February 2016
  • Region: Africa, South Africa
  • 29 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Boston Bay Beverages
  • Coca-Cola Co, The
  • Dairybelle (Pty) Ltd
  • Frucon Foods
  • Namibia Breweries Ltd
  • Real Juice Co, The
  • MORE

Despite the presence of numerous brands within RTD tea, the category remains fairly small relative to other soft drinks categories in South Africa, with annual per capita consumption of one litre during 2015.

This RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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FEATURED COMPANIES

  • Boston Bay Beverages
  • Coca-Cola Co, The
  • Dairybelle (Pty) Ltd
  • Frucon Foods
  • Namibia Breweries Ltd
  • Real Juice Co, The
  • MORE

RTD TEA IN SOUTH AFRICA

February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Executive Summary
Economic Challenges Restrict Consumer Spending in 2015
Small Players Continue To Grow Volume Sales in Most Categories
Coca-Cola South Africa Leads the Soft Drinks Market
Product Innovation in Soft Drinks Revolves Around New Flavours in 2015
Stable Volume Growth Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Modern Grocery Retailers Dominates the Overall Retail Distribution of Soft Drinks in 2015
Quality Beverages and Shoreline Beverages Join Forces
Consumers Embrace Private Label Beverages
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in South Africa
Trends
Definitions
Sources
Summary 1 Research Sources

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FEATURED COMPANIES

  • Boston Bay Beverages
  • Coca-Cola Co, The
  • Dairybelle (Pty) Ltd
  • Frucon Foods
  • Namibia Breweries Ltd
  • Real Juice Co, The
  • MORE

Substantial growth in healthy alternatives
The growing worldwide trend towards health and wellness has become entrenched in many South African’s lifestyles. As South Africans place increasing importance on their health, they look to beverages that are deemed healthy. RTD tea, with its antioxidant properties, became an extremely popular alternative beverage in 2005. Not from concentrate 100% pure fruit/vegetable juice also saw gains as consumers looked for fresh, natural products.

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Companies Mentioned Inlcude:
- Amalgamated Beverage Industries (Pty) Ltd
- Coca-Cola Fortune
- Bromor Foods (Pty) Ltd
- Peninsula Beverages (Pty) Ltd
- Quality Beverages
- Cook Group
- Appletiser South Africa (Pty) Ltd
- Ceres Fruit Juices (Pty) Ltd
- Danone Clover (Pty) Ltd
- Virgo Beverages (Pty) Ltd
- Liqui-Fruit (Pty) Ltd
- J Melnick & Co
- Parmalat Food Industries SA (Pty) Ltd
- Dairybelle (Pty) Ltd
- GlaxoSmithKline SA (Pty) Ltd
- Nutritional Foods (Pty) Ltd
- Frucon Foods
- Quali Juice
- Unifoods (Pty) Ltd
- Real Juice Co, The
- Fruitime Fruit Juices (Pty) Ltd
- Coca-Cola Co, The
- Manhattan Ice Tea Co (Pty) Ltd
- Boston Bay Beverages
- Retail Brands Inter Africa
- Val Grand Products (Pty) Ltd
- Nestlé South Africa (Pty) Ltd
- Namibia Breweries Ltd
- Coca-Cola Canners of
- Southern Africa
- Riesies Food Imports
- South African Breweries Plc
- Royal Beech-Nut (Pty) Ltd
- Ball & Coalter Foods (Pty) Ltd
- Fortune Beverages
- SABMiller Plc

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