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RTD Tea in South Africa
Euromonitor International, June 2012, Pages: 32
As a more premium priced beverage, RTD tea was strongly impacted by the recent economic downturn. However, as the country experiences slow economic recovery, so consumers are once again attracted to the RTD tea market. RTD tea is considered as a healthy beverage option due to its antioxidant properties. This is particularly true of RTD tea with a rooibos or green tea base.
Euromonitor International's RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTD TEA IN SOUTH AFRICA
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Real Juice Co, the in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 1 The Real Juice Company Holding (Pty) Ltd: Key Facts
Summary 2 The Real Juice Company Holding (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 The Real Juice Company Holding (Pty) Ltd: Competitive Position 2011
Executive Summary
Soft Drinks Experiences Dip in Volume Growth in 2011
Health and Wellness and Convenience Continue To Impact South African Soft Drinks in 2011
Coca-Cola South Africa Continues To Dominate Sales in 2011
Increased Distribution Fuels Growth
Unit Prices Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Consumers Still Feeling the Impact of the Recent Economic Recession in 2011
New Food Labelling Regulations Will Impact South African Non-alcoholic Drinks in 2011
Health and Wellness Continues To Impact South African Non-alcoholic Drinks in 2011
Increased Distribution in Response To Rising Demand for Convenience
Convenience Demands Drive Packaging Innovation in 2011
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in South Africa
Market Data
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources
Substantial growth in healthy alternatives
The growing worldwide trend towards health and wellness has become entrenched in many South African’s lifestyles. As South Africans place increasing importance on their health, they look to beverages that are deemed healthy. RTD tea, with its antioxidant properties, became an extremely popular alternative beverage in 2005. Not from concentrate 100% pure fruit/vegetable juice also saw gains as consumers looked for fresh, natural products.
Companies Mentioned Inlcude:
- Amalgamated Beverage Industries (Pty) Ltd
- Coca-Cola Fortune
- Bromor Foods (Pty) Ltd
- Peninsula Beverages (Pty) Ltd
- Quality Beverages
- Cook Group
- Appletiser South Africa (Pty) Ltd
- Ceres Fruit Juices (Pty) Ltd
- Danone Clover (Pty) Ltd
- Virgo Beverages (Pty) Ltd
- Liqui-Fruit (Pty) Ltd
- J Melnick & Co
- Parmalat Food Industries SA (Pty) Ltd
- Dairybelle (Pty) Ltd
- GlaxoSmithKline SA (Pty) Ltd
- Nutritional Foods (Pty) Ltd
- Frucon Foods
- Quali Juice
- Unifoods (Pty) Ltd
- Real Juice Co, The
- Fruitime Fruit Juices (Pty) Ltd
- Coca-Cola Co, The
- Manhattan Ice Tea Co (Pty) Ltd
- Boston Bay Beverages
- Retail Brands Inter Africa
- Val Grand Products (Pty) Ltd
- Nestlé South Africa (Pty) Ltd
- Namibia Breweries Ltd
- Coca-Cola Canners of
- Southern Africa
- Riesies Food Imports
- South African Breweries Plc
- Royal Beech-Nut (Pty) Ltd
- Ball & Coalter Foods (Pty) Ltd
- Fortune Beverages
- SABMiller Plc
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