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Spirits in Sweden

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    Report

  • 32 Pages
  • June 2023
  • Region: Sweden
  • Euromonitor International
  • ID: 64428
Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending. Moreover, with the relaxation of pandemic-related restrictions, a number of Swedes returned to bars, restaurants and nightclubs, in preference to drinking spirits at home.

The Spirits in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Decline in off-trade volumes of spirits in 2022
  • Non alcoholic spirits see dynamic performance, albeit from a low base
  • E-commerce shows deceleration of growth trend
PROSPECTS AND OPPORTUNITIES
  • Spirit sales will remain sluggish, despite return of consumers to on-trade outlets
  • Non alcoholic formulations will maintain growth momentum
  • Sustainable packaging will continue as a key industry focus
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2022
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 2 Sales of Spirits by Category: Total Value 2017-2022
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN SWEDEN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 22 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources