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Wine in Germany

  • ID: 64442
  • July 2015
  • Region: Europe, Germany
  • 46 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Wine in Germany witnessed growing demand in terms of domestic and regionally produced types in 2014. In volume terms, wine continued to be the second most popular alcoholic beverage after Germany’s all-time favourite beer. In recent years, a clear trend towards lower quantity but higher quality has been visible in wine, supported by the growing health awareness of German consumers.

The Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

WINE IN GERMANY

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 31 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 32 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 33 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 34 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 35 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 36 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 37 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Pernod Ricard Deutschland GmbH: Key Facts
Summary 2 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Pernod Ricard Deutschland GmbH: Competitive Position 2014
Rotkäppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Rotkäppchen-Mumm Sektkellereien GmbH: Key Facts
Summary 5 Rotkäppchen-Mumm Sektkellereien GmbH: Operational Indicators
Competitive Positioning
Summary 6 Rotkäppchen-Mumm Sektkellereien GmbH: Competitive Position 2014
Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
Summary 7 Key New Product Developments 2014
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 44 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 45 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 46 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Wine remains the only hope
Generally, 2005 was a difficult year for the alcoholic drinks market in the light of intensified private label activity and penetration, and the continuing cost-conscious habits of the typical German consumer. In this overall gloomy environment, wine sales remained the only highlight and, according to industry sources, wine is expected to be the only sales driver over the forecast period.

Be it red or light grape wine, German consumers consider wine a relatively healthy indulgence, while other alcoholic drinks are seen as detrimental to health. Thus, sales of beer, FABs and spirits all suffered due to factors such as changing lifestyles and legislature, and also price wars.

Note: Product cover images may vary from those shown

Companies Mentioned Include:
- Oetker-Gruppe
- InBev
- Carlsberg A/S
- Oettinger Brauerei GmbH
- Bitburger Brauerei Th Simon GmbH
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co
- Warsteiner Brauerei Haus Cramer GmbH & Co KG
- Paulaner Brauerei GmbH & Co KG
- Erdinger Privatbrauerei Weissbräu Werner Brombach GmbH
- Rotkäppchen Sektkellerei GmbH
- Berentzen-Gruppe AG
- Reissdorf GmbH & Co, Privatbrauerei
- Brauerei Beck GmbH & Co
- Brauerei C&A Veltins GmbH & Co
- Henkell & Söhnlein Sektkellereien KG
- Holsten-Brauerei AG
- Mertes KG Weinkellerei, Peter
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
- Brau & Brunnen AG
- Heineken NV
- Radeberger Gruppe GmbH
- Allied Domecq Spirits & Wine GmbH & Co KG
- Diageo Plc
- Sektkellerei Schloss Wachenheim AG
- Actris AG
- Bacardi & Co Ltd
- Cölner Hofbräu Früh
- Gaffel Becker & Co, Privatbrauerei
- Racke GmbH & Co, A
- Eckes & Stock GmbH

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Treasury Wine Estates Limited
  • Australian Grape and Wine Authority
  • Anheuser Busch Companies, Inc.
  • Wines of South Africa
  • Pernod Ricard