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Wine in Germany Product Image

Wine in Germany

  • Published: September 2014
  • Region: Europe, Germany
  • 48 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Wine in Germany continued to be impacted by consumers’ growing preference for quality over quantity. As such, a premiumisation trend was evident across virtually all types of wine, which translated into a 1% total volume decline but a 1% total current value terms increase. Industry sources reported that sales through specialist retailers such as Jacques Weindepot continued to rise as consumers increasingly appreciated the selection of premium wines available in these outlets, as well as the...

The Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

WINE IN GERMANY

September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2008-2013
Table 2 Sales of Wine by Category: Total Value 2008-2013
Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2008-2013
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2008-2013
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 22 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 23 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 24 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 31 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 32 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 33 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 34 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 35 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 36 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 37 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 38 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 39 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 40 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Rotkäppchen-mumm Sektkellerei GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Rotkäppchen-Mumm Sektkellerei GmbH: Key Facts
Summary 2 Rotkäppchen-Mumm Sektkellerei GmbH: Operational Indicators
Company Background
Production
Summary 3 Rotkäppchen-Mumm Sektkellerei GmbH: Production Statistics 2013
Competitive Positioning
Summary 4 Rotkäppchen-Mumm Sektkellerei GmbH: Competitive Position 2013
Executive Summary
Demand for Alcoholic Drinks Continues To Decline Amid Growing Health Concerns
Premiumisation Trend Supports Turnover Sales
in A Fragmented Environment Breweries Continue To Lead Sales
Off-trade Remains Predominant Channel and Posts Better Performance
Alcoholic Drinks To Suffer Continued Declining Demand
Key Trends and Developments
Adverse Demographic Changes and A Growing Health Awareness Hurt Sales
Demand Shifts Away From Quantity Towards Quality
Premiumisation Trend Supports Sales Through Specialists
Key New Product Launches
Summary 5 Key New Product Developments 2013
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 44 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 45 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 46 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 47 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 48 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 49 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 50 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 51 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 52 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 53 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 54 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 55 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 58 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 59 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 60 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 61 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 62 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 64 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 66 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

Wine remains the only hope
Generally, 2005 was a difficult year for the alcoholic drinks market in the light of intensified private label activity and penetration, and the continuing cost-conscious habits of the typical German consumer. In this overall gloomy environment, wine sales remained the only highlight and, according to industry sources, wine is expected to be the only sales driver over the forecast period.

Be it red or light grape wine, German consumers consider wine a relatively healthy indulgence, while other alcoholic drinks are seen as detrimental to health. Thus, sales of beer, FABs and spirits all suffered due to factors such as changing lifestyles and legislature, and also price wars.

Companies Mentioned Include:
- Oetker-Gruppe
- InBev
- Carlsberg A/S
- Oettinger Brauerei GmbH
- Bitburger Brauerei Th Simon GmbH
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co
- Warsteiner Brauerei Haus Cramer GmbH & Co KG
- Paulaner Brauerei GmbH & Co KG
- Erdinger Privatbrauerei Weissbräu Werner Brombach GmbH
- Rotkäppchen Sektkellerei GmbH
- Berentzen-Gruppe AG
- Reissdorf GmbH & Co, Privatbrauerei
- Brauerei Beck GmbH & Co
- Brauerei C&A Veltins GmbH & Co
- Henkell & Söhnlein Sektkellereien KG
- Holsten-Brauerei AG
- Mertes KG Weinkellerei, Peter
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
- Brau & Brunnen AG
- Heineken NV
- Radeberger Gruppe GmbH
- Allied Domecq Spirits & Wine GmbH & Co KG
- Diageo Plc
- Sektkellerei Schloss Wachenheim AG
- Actris AG
- Bacardi & Co Ltd
- Cölner Hofbräu Früh
- Gaffel Becker & Co, Privatbrauerei
- Racke GmbH & Co, A
- Eckes & Stock GmbH

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