Wine in Germany

Euromonitor International, March 2012, Pages: 56

Rosé wine and low-alcohol alternatives continue to be very popular among consumers. Low-alcohol wine, in particular, is in line with the general trend to consume low-alcohol products that can be observed across almost all categories of alcoholic drinks. In addition, both types of wine have not reached saturation and therefore provide further potential for growth. German wines, which are particularly strong within white wine, lost market share due to another poor harvest. Other countries of...

The Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WINE IN GERMANY
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 38 Brand Shares of Non-grape Wine 2008-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Henkell & Co Sektkellerei Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Henkell & Co Sektkellerei KG: Key Facts
Summary 2 Henkell & Co Sektkellerei KG: Operational Indicators
Company Background
Production
Summary 3 Henkell & Co Sektkellerei KG: Production Statistics 2011
Competitive Positioning
Summary 4 Henkell & Co Sektkellerei KG: Competitive Position 2011
Rotkäppchen Sektkellerei GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Rotkäppchen Sektkellerei GmbH: Key Facts
Summary 6 Rotkäppchen Sektkellerei GmbH: Operational Indicators
Company Background
Production
Summary 7 Rotkäppchen Sektkellerei GmbH: Production Statistics 2011
Competitive Positioning
Summary 8 Rotkäppchen Sektkellerei GmbH: Competitive Position 2011
Executive Summary
Alcoholic Drinks Register Improved Performance in 2011
Consolidation in the Industry Intensifies
Big Local Breweries Occupy the Top Positions
On-trade Continues To Suffer With Consumers Still Reluctant To Go Out
Further Decline in Volume and Value Sales Expected in the Forecast Period
Key Trends and Developments
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
On- Trade Continues To Suffer From Consumers' Price Concerns
Premium Carves A Niche Amidst Strong Presence of Private Label
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Specialist Retailers
Summary 10 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 11 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 46 Selling Margin of a Typical Beer Brand 2011 - Oettinger
Table 47 Selling Margin of a Typical Wine Brand 2011 - Blanchet
Table 48 Selling Margin of a Typical Spirits Brand 2011 - Wilthener Goldkrone Spirituosen Spezialität
Operating Environment
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 58 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 59 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 60 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources

Wine remains the only hope
Generally, 2005 was a difficult year for the alcoholic drinks market in the light of intensified private label activity and penetration, and the continuing cost-conscious habits of the typical German consumer. In this overall gloomy environment, wine sales remained the only highlight and, according to industry sources, wine is expected to be the only sales driver over the forecast period.

Be it red or light grape wine, German consumers consider wine a relatively healthy indulgence, while other alcoholic drinks are seen as detrimental to health. Thus, sales of beer, FABs and spirits all suffered due to factors such as changing lifestyles and legislature, and also price wars.

Companies Mentioned Include:
- Oetker-Gruppe
- InBev
- Carlsberg A/S
- Oettinger Brauerei GmbH
- Bitburger Brauerei Th Simon GmbH
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co
- Warsteiner Brauerei Haus Cramer GmbH & Co KG
- Paulaner Brauerei GmbH & Co KG
- Erdinger Privatbrauerei Weissbräu Werner Brombach GmbH
- Rotkäppchen Sektkellerei GmbH
- Berentzen-Gruppe AG
- Reissdorf GmbH & Co, Privatbrauerei
- Brauerei Beck GmbH & Co
- Brauerei C&A Veltins GmbH & Co
- Henkell & Söhnlein Sektkellereien KG
- Holsten-Brauerei AG
- Mertes KG Weinkellerei, Peter
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
- Brau & Brunnen AG
- Heineken NV
- Radeberger Gruppe GmbH
- Allied Domecq Spirits & Wine GmbH & Co KG
- Diageo Plc
- Sektkellerei Schloss Wachenheim AG
- Actris AG
- Bacardi & Co Ltd
- Cölner Hofbräu Früh
- Gaffel Becker & Co, Privatbrauerei
- Racke GmbH & Co, A
- Eckes & Stock GmbH

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