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Wine in Germany Product Image

Wine in Germany

  • Published: November 2013
  • Region: Europe, Germany
  • 60 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Wine saw a mixed performance in 2012. Still wine profited from the trend towards cooking and dining at home, and consequently saw a strong performance in off-trade. However, the cooldown of the economy urged many consumers to spend their money more carefully and as consequence, on-trade performance of still wine was worse compared to off-trade sales, and also, sparkling wine sales were hit by the consumers’ reluctance to spend money. The other types of wines, namely fortified wine and vermouth...

The Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

WINE IN GERMANY

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 32 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 34 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 35 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 36 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 37 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 38 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Henkell & Co Sektkellerei Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Henkell & Co Sektkellerei KG: Key Facts
Summary 2 Henkell & Co Sektkellerei KG: Operational Indicators
Company Background
Production
Summary 3 Henkell & Co Sektkellerei KG: Production Statistics 2012
Competitive Positioning
Summary 4 Henkell & Co Sektkellerei KG: Competitive Position 2012
Executive Summary
Alcoholic Drinks Volume Sales in Germany Continue To Decline in 2012
Shift To Less Unhealthy Variants and Premiumisation Shape Demand in 2012
Market Remains Fragmented and Highly Competitive
On-trade Volume Sales Face Steeper Decline in 2012
Further Decline Inevitable in the Forecast Period
Key Trends and Developments
Economic Slowdown With Little Impact
the Market Goes "gaga" - New Colourful Trends and Lifestyle Changes
More Value for Our Money and Growing Price Polarisation
Key New Product Launches
Summary 5 Key New Product Developments 2011-2012
Specialist Retailer
Summary 6 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 44 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 45 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 46 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 47 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 48 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 49 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 50 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 51 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 52 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 53 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 54 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 55 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 58 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 59 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 60 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 61 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 62 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 64 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 66 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources

Wine remains the only hope
Generally, 2005 was a difficult year for the alcoholic drinks market in the light of intensified private label activity and penetration, and the continuing cost-conscious habits of the typical German consumer. In this overall gloomy environment, wine sales remained the only highlight and, according to industry sources, wine is expected to be the only sales driver over the forecast period.

Be it red or light grape wine, German consumers consider wine a relatively healthy indulgence, while other alcoholic drinks are seen as detrimental to health. Thus, sales of beer, FABs and spirits all suffered due to factors such as changing lifestyles and legislature, and also price wars.

Companies Mentioned Include:
- Oetker-Gruppe
- InBev
- Carlsberg A/S
- Oettinger Brauerei GmbH
- Bitburger Brauerei Th Simon GmbH
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co
- Warsteiner Brauerei Haus Cramer GmbH & Co KG
- Paulaner Brauerei GmbH & Co KG
- Erdinger Privatbrauerei Weissbräu Werner Brombach GmbH
- Rotkäppchen Sektkellerei GmbH
- Berentzen-Gruppe AG
- Reissdorf GmbH & Co, Privatbrauerei
- Brauerei Beck GmbH & Co
- Brauerei C&A Veltins GmbH & Co
- Henkell & Söhnlein Sektkellereien KG
- Holsten-Brauerei AG
- Mertes KG Weinkellerei, Peter
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
- Brau & Brunnen AG
- Heineken NV
- Radeberger Gruppe GmbH
- Allied Domecq Spirits & Wine GmbH & Co KG
- Diageo Plc
- Sektkellerei Schloss Wachenheim AG
- Actris AG
- Bacardi & Co Ltd
- Cölner Hofbräu Früh
- Gaffel Becker & Co, Privatbrauerei
- Racke GmbH & Co, A
- Eckes & Stock GmbH

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