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Wine in Germany

  • ID: 64442
  • June 2016
  • Region: Europe, Germany
  • 52 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Still light grape wine saw a negligible decline in 2015 in total volume terms, in spite of the positive performance of both still rosé wine and still white wine. Their continued growth was counterbalanced by the relatively poor performance of red wine, which saw a steady decline over the review period. Germany, which is known as a white wine country, experiences higher demand for lighter types of wine as opposed to the less refreshing and heavier red wine.

The Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

WINE IN GERMANY

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Kelterei Heil Ohg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Kelterei Heil OHG: Key Facts
Competitive Positioning
Summary 2 Kelterei Heil OHG: Competitive Position 2015
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 3 Pernod Ricard Deutschland GmbH: Key Facts
Summary 4 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 5 Pernod Ricard Deutschland GmbH: Competitive Position 2015
Rotkäppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 6 Rotkäppchen-Mumm Sektkellerei GmbH: Key Facts
Summary 7 Rotkäppchen-Mumm Sektkellerei GmbH: Operational Indicators
Competitive Positioning
Summary 8 Rotkäppchen-Mumm Sektkellerei GmbH: Competitive Position 2015
Executive Summary
Consumers' Focus on Health Has A Negative Impact on Alcoholic Drinks
the Emphasis on Traditional Brewing Style Appeals To German Beer Drinkers
in Light of the Premiumisation Trend, Spirits Sees Stronger Value Than Volume Growth
Branded Products Continue To Enter Discounters in Germany
Health Concerns and Sociodemographic Changes Negatively Impact Forecast Growth
Key Trends and Developments
Premiumisation Proves To Be A Defining Trend of 2015, and Offers Spirits Growth Potential for the Future
Non/low Alcohol Beverages See Strong Growth Across Multiple Categories
Discounters Expand by Listing Well-known Brands in Alcoholic Beverages
Key New Product Launches
Summary 9 Key New Product Developments 2015/2016
Market Background
Legislation
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 40 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 41 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 44 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 45 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 46 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 47 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 53 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 54 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 55 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Statistisches Bundesamt
Sources
Summary 11 Research Sources

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FEATURED COMPANIES

  • Actris AG
  • Berentzen-Gruppe AG
  • Brauerei Beck GmbH & Co
  • Cölner Hofbräu Früh
  • Eckes & Stock GmbH
  • Holsten-Brauerei AG
  • MORE

Wine remains the only hope
Generally, 2005 was a difficult year for the alcoholic drinks market in the light of intensified private label activity and penetration, and the continuing cost-conscious habits of the typical German consumer. In this overall gloomy environment, wine sales remained the only highlight and, according to industry sources, wine is expected to be the only sales driver over the forecast period.

Be it red or light grape wine, German consumers consider wine a relatively healthy indulgence, while other alcoholic drinks are seen as detrimental to health. Thus, sales of beer, FABs and spirits all suffered due to factors such as changing lifestyles and legislature, and also price wars.

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Companies Mentioned Include:
- Oetker-Gruppe
- InBev
- Carlsberg A/S
- Oettinger Brauerei GmbH
- Bitburger Brauerei Th Simon GmbH
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co
- Warsteiner Brauerei Haus Cramer GmbH & Co KG
- Paulaner Brauerei GmbH & Co KG
- Erdinger Privatbrauerei Weissbräu Werner Brombach GmbH
- Rotkäppchen Sektkellerei GmbH
- Berentzen-Gruppe AG
- Reissdorf GmbH & Co, Privatbrauerei
- Brauerei Beck GmbH & Co
- Brauerei C&A Veltins GmbH & Co
- Henkell & Söhnlein Sektkellereien KG
- Holsten-Brauerei AG
- Mertes KG Weinkellerei, Peter
- Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
- Brau & Brunnen AG
- Heineken NV
- Radeberger Gruppe GmbH
- Allied Domecq Spirits & Wine GmbH & Co KG
- Diageo Plc
- Sektkellerei Schloss Wachenheim AG
- Actris AG
- Bacardi & Co Ltd
- Cölner Hofbräu Früh
- Gaffel Becker & Co, Privatbrauerei
- Racke GmbH & Co, A
- Eckes & Stock GmbH

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Our Clients

  • Diageo PLC.
  • Treasury Wine Estates Limited
  • Australian Grape and Wine Authority
  • Anheuser Busch Companies, Inc.
  • Wines of South Africa
  • Pernod Ricard