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The Market for Alcoholic Drinks in China

  • ID: 64487
  • Report
  • May 2003
  • Region: China
  • Euromonitor International
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The alcoholic drinks market in China was valued at RMB359 billion in 2002, representing an increase of 3.7% in current value terms on 2001. However, the performance of the different sectors comprising the alcoholic drinks market was mixed over the review period. In general, spirits was lethargic, which is dampened by unfavourable government policy. Volume sales of spirits declined by 9.9% in 2002, with a 4.7% fall in current value terms. While beer and wine were demonstrating a much better performance, in 2002, sales of beer and wine increased by 6.9% and 12.7% respectively in current value terms.Our alcoholic drinks analysis investigates both on-trade and off-trade trends; the performance of key national specialities and new product developments for beer, wine, spirits, cider/perry and FABs. Volume and value sales breakdowns, pricing analysis and forecasts to 2007 help to provide a comprehensive and practical overview of the key issues affecting the industry. Part of a 52 country series covering both mature and emerging markets, this report supplies invaluable information that will allow you pinpoint opportunities and plan growth strategies.
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