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The Market for Alcoholic Drinks in Czech Republic
Euromonitor International, April 2003
The Czech alcoholic drinks market saw little movement in volume terms over the review period due to the saturation and stagnation in beer, which dominates total sales. Value sales, meanwhile, increased by more than 45% over the review period, reflecting price increase in all three active product types: beer, wine and spirits. In 2002, Czechs consumed almost two billion litres of alcoholic drinks worth a total of CK126.3 billion. Beer accounted for more than 84% of total alcoholic drinks volume and almost 44% of total value sales in 2002. In contrast, spirits accounted for a volume share of 5.6% and a value share of 36% in the same year. This shows that the price of beer is still very low in the Czech Republic, despite recent price increases, which pushed up value growth. The share of wine in volume terms increased from 8.4% in 1997 to almost10% in 2002, while the value of wine sales increased by 34% during the review period in constant terms. Our alcoholic drinks analysis investigates both on-trade and off-trade trends; the performance of key national specialities and new product developments for beer, wine, spirits, cider/perry and FABs. Volume and value sales breakdowns, pricing analysis and forecasts to 2007 help to provide a comprehensive and practical overview of the key issues affecting the industry. Part of a 52 country series covering both mature and emerging markets, this report supplies invaluable information that will allow you pinpoint opportunities and plan growth strategies.
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