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The Market for Alcoholic Drinks in Poland
Euromonitor International, April 2003
Sales of alcoholic drinks in Poland are estimated to reach PLN42 billion in 2002, representing growth of 0.2% in current value terms and 2% in volume terms over the previous year. Value and volume growth slowed due to the economic crisis that affected Poland in mid-2001. The slowdown in growth of the most dynamic alcoholic drink, beer, also constrained growth. Beer and wine recorded only a slight increase in unit prices, while spirits experienced a decline in unit prices, especially after excise tax reduction. Many retailers reduced their margins to remain competitive and customers opted for cheaper products due to their worsening financial position. Our alcoholic drinks analysis investigates both on-trade and off-trade trends; the performance of key national specialities and new product developments for beer, wine, spirits, cider/perry and FABs. Volume and value sales breakdowns, pricing analysis and forecasts to 2007 help to provide a comprehensive and practical overview of the key issues affecting the industry. Part of a 52 country series covering both mature and emerging markets, this report supplies invaluable information that will allow you pinpoint opportunities and plan growth strategies.