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The Market for Alcoholic Drinks in Thailand

  • ID: 64494
  • Report
  • May 2003
  • Region: Thailand
  • Euromonitor International
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In 2002, total volume of alcoholic drinks sold in Thailand reached over 2.6 billion litres, worth an estimated Bt320 billion. This represented volume growth of 12% and value growth of a lower 9% on the previous year. In 2002, value growth of beer was estimated at 16%, with volume sales outstripping this at 21%. Overall growth of beer has been driven by the notion that the younger group of consumers are more adventurous and easily attracted by novel alcoholic drinks. Their needs to be fashionable and part of an ‘in-crowd’ have led to the popularity of local premium beer like Heineken and imported beer like Corona. Beer is perceived to have a fresher and stronger image than other alcoholic drinks, and as such was able to attract the key consumer group of young males in 2002. Our alcoholic drinks analysis investigates both on-trade and off-trade trends; the performance of key national specialities and new product developments for beer, wine, spirits, cider/perry and FABs. Volume and value sales breakdowns, pricing analysis and forecasts to 2007 help to provide a comprehensive and practical overview of the key issues affecting the industry. Part of a 52 country series covering both mature and emerging markets, this report supplies invaluable information that will allow you pinpoint opportunities and plan growth strategies.
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