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The Market for Alcoholic Drinks in Vietnam

  • ID: 64496
  • May 2003
  • Region: Vietnam
  • Euromonitor International
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In 2002, sales of alcoholic drinks in Vietnam are expected to reach a total volume of 894 million litres and be worth VND40 trillion. Sales increased by 40% in volume and 38% in current value terms over the review period as a whole. Over 2001-2002, sales are expected to see growth of 6% in volume and 5% in value terms, reflecting the trend of continued steady growth. Beer is the most significant alcoholic drink with 92% of total volume sales. Due to the unit price of beer being much lower than that of wines and spirits, beer’s value accounts for only 63% of total value sales. The volume and value of beer kept a steady share in the latter half of the review period. The proportion of alcoholic drinks sales accounted for by beer means that its performance determines the performance of alcoholic drinks as a whole. Our alcoholic drinks analysis investigates both on-trade and off-trade trends; the performance of key national specialities and new product developments for beer, wine, spirits, cider/perry and FABs. Volume and value sales breakdowns, pricing analysis and forecasts to 2007 help to provide a comprehensive and practical overview of the key issues affecting the industry. Part of a 52 country series covering both mature and emerging markets, this report supplies invaluable information that will allow you pinpoint opportunities and plan growth strategies.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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