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The Market for Cosmetics and Toiletries in Brazil

  • ID: 64497
  • Report
  • April 2003
  • Region: Brazil
  • Euromonitor International
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The Brazilian cosmetics and toiletries market saw impressive growth over the review period, underscoring its role as one of the best performing consumer markets in Brazil. Between 1997 and 2002, sales value nearly doubled in current terms, increasing by 91% to reach a total of more than R$18.9 billion in 2002. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, our cosmetics and toiletries research is the key tool for international strategy and marketing planning.
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