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The Market for Cosmetics and Toiletries in Colombia
Euromonitor International, April 2003
The cosmetics and toiletries market in Colombia is expected to reach almost Col$2.4 trillion in 2002, an increase of 8.3% over 2001. Trade sources attribute the value sales increase to lower prices across the market as a whole. The weak economy in Colombia forced manufacturers and retailers to re-examine price structures in order to maintain volume sales. Five sectors are expected to outperform the market growth rate of 8.3% in 2002. These sectors tended to be dominated by multinational companies and imported products. Bath and shower products, fragrances, baby care and sun care are all sectors in which international brands will make a strong showing in 2002. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, Our cosmetics and toiletries research is the key tool for international strategy and marketing planning.