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The Market for Cosmetics and Toiletries in Indonesia
Euromonitor International, May 2003
The Indonesian cosmetics and toiletries market showed good current value growth of 12% in 2002. However, with inflation hovering at around 11% on average, the cosmetics and toiletries sector showed a slight negative constant value growth at –0.1%. Price increases varied across the cosmetics and toiletries market, but generally the relatively mature and highly competitive sectors such as shampoo and bath and shower had smaller price increases. One of the better factors for Indonesia was that the Rupiah exchange rate gradually strengthened during 2002, from Rp10, 500/USD to around Rp8, 900/USD towards the end of the year. As a result, cosmetics and toiletries manufacturers were able to keep their price increases at a minimum, as most of their raw materials are imported. This had a positive effect on consumer confidence and spending on cosmetics and toiletries. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, Euromonitor’s cosmetics and toiletries research is the key tool for international strategy and marketing planning.
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