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The Market for Cosmetics and Toiletries in Mexico

  • ID: 64503
  • Report
  • May 2003
  • Region: Mexico
  • Euromonitor International
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In 2002 Mexican sales of cosmetics and toiletries reached a value of approaching MX$43.8 billion. The everyday products that account for the largest portion of sales are shampoos, bar soaps, toothpaste and women’s mass fragrances. The considerable amount of products purchased to satisfy basic needs are indeed produced by multinational organisations that, with marketing campaigns and product innovations, reactivated mature areas of the Mexican cosmetic and toiletries market over the review period. For example, two new products supporting old brands in Mexico were Zest Xtreme from Procter & Gamble, and Palmolive bar soap, which now includes extracts and vitamins. Both companies boosted sales through mass campaigns, such as the Zestazo – a type of contest that enables consumers to win a prize when opening a traditional bar soap package. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, our cosmetics and toiletries research is the key tool for international strategy and marketing planning.
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