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The Market for Cosmetics and Toiletries in New Zealand Product Image

The Market for Cosmetics and Toiletries in New Zealand

  • Published: May 2003
  • Euromonitor International

In 2002, the Cosmetics and Toiletries market of New Zealand was worth NZ$594 million and posted good growth of 4.5% over the previous year. Growth of the market was influenced by relatively steady economic conditions particularly for the period between 2000-2002, which resulted in higher disposable income for households and additional job creation. Consequently, the market benefited from additional spending on cosmetics and toiletries generally and more on economical, sensitive skin care, fragrances and colour cosmetics sectors in particular. Our cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, our cosmetics and toiletries research is the key tool for international strategy and marketing planning.

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